Li: "Not soft and not hard" soft wen is really valuable soft

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Do network Marketing these days, listen to Google's a talk about internet marketing, feeling quite deep. At the same time mixed A5 for a long time, published more articles, it is natural to know what kind of article can have real value, what kind of article only as a small outside the chain, what kind of article can bring you a true reputation, what kind of article can only bring you a few IP.

Of course, personal experience is always insignificant, said the wrong, but also hope that webmaster friends criticized.

Soft text as the name implies must be soft, what is "soft"? The article has real value, anyway also can not see where the ads, let people realize you introduce products of good intentions, this so-called "soft wen", said that the article for you is advertising, but for the reader is valuable information.

But many friends often only realize this point of soft wen, but ignore another important element of the soft text: "Hard"! So what is "hard"? That is, let the soft reader "trapped", and must be able to take, follow your ideas to see your ads, research your ads, and even experience your ads. If the soft text can reach this point, then success: for the site, not only to obtain a rich flow, but also to obtain the depth of the audience identity, for the product, not only to obtain orders, but also in the intangible increase in Word-of-mouth.

First, the content of the soft text must be close to your target ad, or similar.

See a lot of friends write soft Wen, a wide range, but carefully think of this soft Wen want to express the true meaning, but found irrelevant. Take side webmaster, you are engaged in online sales, you write the article is indeed "how to improve the collection of Baidu," and finally at the end of the text by adding a link, then this article what role? Little, basically is to add a chain, if you can bring traffic, I am sure, are garbage flow, will not affect your order.

So there are a lot of webmaster friends complain, why the article reproduced so many, but did not bring substantial help? This is the reason for the relevance of the soft text and advertising. Like Google AdSense ads, if the page and advertising related to a large, then the unit price will also be high, if the page and the relevance of advertising is low, then the unit price will be very low.

You can refer to a previous article about ". htaccess Online Editor", I spent a lot of energy to build such an article, written in detail and specific, and there are a lot of little known tips. At the same time, I also recommend to everyone I do that. htaccess Builder page. On the same day, this soft article brought me more than 700 IP. And, the effect is long-lasting, because a lot of people find that the editor is really better than others, so actively write articles to recommend. This is the powerful effect of soft text. Imagine if I wanted you to recommend this at the end of this article. htaccess generator, would you be interested in viewing it? Just curious.

Therefore, if the soft text has no correlation degree, such soft wen is too soft, the soft has no practical significance.

Second, the soft text to your meaning strong and powerful expression to the reader, so that the reader will be willing to "trap". Prehistoric see a lot of stationmaster, write soft wen very lethargic, from its wording can see he is afraid to be mistaken for the article is advertising and reduce the effect. In fact, as long as your product is good enough, as long as your site is attractive enough, even if advertising is understandable, perhaps visitors to your site will thank you for this advertisement to help him find so many valuable content.

Soft on the network examples of very many, as a webmaster, a keen business mind is indispensable, to be able to see the true purpose of this article at a glance, quickly realize the meaning of the deep text, so as to improve their marketing level.

The author: Li Senior Internet Review blog (daily update): http://www.wangqu.org/, and to follow the curiosity of all, tell you this. htaccess File Builder Address: http://www.wangqu.org/htaccess/