has been the largest in the domestic luxury shopping platform, successful transformation for the domestic very influential professional shopping table online platform. "The future gathers the vogue to be further to the media, the specialization, the authority change comprehensively." The
Li Yongquan said that when the 2010 was first set up, the same as other luxury websites operating a large number of categories. But with the development of the deepening and market changes, Li Yongquan gradually realized that the future of luxury platform opportunities will appear in the subdivision area. Poly Fashion on July 20, 2011, decisive and comprehensive transformation of the list category of luxury goods, and cut down nearly 20 fashion brands, to build the country's largest list of luxury goods online shopping Kingdom.
And why choose the Name table This field as the cut-in point of transformation, Li Yongquan explain, luggage, clothing, cosmetics and other luxury category service standards are relatively uniform, the threshold is relatively low, but for the name table, from the industry barriers, products, services to distribution and other links are not unified standards, This means that the entry threshold is significantly higher than the other categories, in other words, the difference is in some way an advantage of the embodiment.
Li Yongquan introduced, in fact, the transformation of the fashion from the beginning of this year in April Nu Duan, Name table recommended, the opening of the list of information channels, from a professional rather than commercial perspective of the comprehensive analysis of the table, from the media perspective of the latest and most exciting information, the future poly fashion will also open up more knowledge, authoritative watch channels.
This June, poly fashion launched the "Name Table Information" column, covering the entire watch industry the forefront of news information, brand activities, new table release and industry trends, trying to use the most concise, professional language to express the latest overview of the industry, so that users can not stay at home, to overview of the event.
"Unlike the general purchase table platform, Poly fashion will not only sell the name table, but also dig deeper into the art of the Watch, the intrinsic value, dedicated to the vast number of people love table to create a universal name table knowledge, focus on the culture of the network platform." Li Yongquan said.
Poly Fashion
It is understood that this August, poly fashion will usher in the two birthday, in order to give back to the new and old customers two years of support and favor, Poly fashion will be held in August large-scale gift-giving activities for the customer's fashion for the last anniversary feast.
"Peoples choose one, as the focus of the essence," the theme of the anniversary celebration, but also fully embodies the determination of the transformation of the fashion. At the same time, starting from August 1, the fashion will be held a luxurious gift full ceremony, VIP exclusive special privileges, brand sponsorship cooperation and promotional activities. The event has been long kun, hundred Suti, Rockman and other brands of support and cooperation sponsorship, for the poly-fashion customers bring exclusive concessions and luxurious good gift.
It is reported that Poly fashion is currently mainly engaged in Swiss watches, including hundred Patek, Breguet, Vacheron Denton, Rolex, Omega and other top watch brands, with 12 Banks signed a strategic partnership, the implementation of credit card installment. Mall through the official brand recognition of formal channels to introduce brands, providing global UNPROFOR services. Poly Fashion in 2010 and 2011, respectively, "China's online retail integrity brand 100" and "2011 of the Future Star TOP30 Award" and other honors.