Life service O2O industry will develop from light mode to heavy mode

A few days ago in Beijing by the litters group hosted the "2014-year Life Service Electric Business Peak Forum" and in Hangzhou by the world of Taobao hosted by the "2014 Electric Business Media Summit", billion European network has been privileged to become active media support units. Pugo on behalf of billion European network in two activities on the Internet and the combination of life services, some O2O trends. From the media and industry perspective, Pugo that there are four trends worth paying attention to, respectively, from light mode to heavy mode, from drainage to customer relationship management, from information to trade, from the PC to mobile development.

Developing from light mode to heavy mode

On this point, before the billion-European network released the "heavy mode O2O is rising!" is more elaborated in the article. Generally speaking, the combination of Internet and life service industry follows the process from simple to complex, from light decision field to decision-making field. Generally speaking, the light decision field is often very suitable from the angle of O2O entrepreneurship because of the high consumption frequency and low consumption amount. So, we have seen the history of the past more than 10 years, the combination of the Internet and the Life service industry has focused on catering, the light decision-making area.

From the early public comments, Word-of-mouth Network, Rice network to later with the rise of group buying the United States, glutinous rice, litters and handle, their most important category are catering; including the end of 2013 to the present field of take-away including hungry, point me, life radius, home food, line Line 0 also have to finance. There is no doubt that catering is still the internet industry's preferred combination of goals.

However, it is clear that the Internet has gradually infiltrated into other life services, in addition to catering in other areas, including leisure and entertainment (KTV, film, performance, etc.), domestic community, wedding photography, beauty, business law, health care, etc. has gradually become a new wave of entrepreneurial investment hot spots; Most of them belong to the field of decision making, typical items such as beaver A, happy event net, Tang net, etc.

From C-terminal to B-end management development

Another obvious trend is the current life service business, has been from the original blind pursuit of "pull new" to slowly began to focus on "retention." In this case, the search for the internet as a new channel has become a choice for many businesses, as local service operators are affected by the environment and the business becomes more difficult. Initially, the merchant sent a hope through the site to pull new customers, but online traffic led to the line, found it difficult to convert to old customers, many merchants after the use of group buying has become dependent on the disease, and even the original old customers have moved to the line.

As a result, more and more merchants began to play down the new, retained customers became a greater demand. Previous group purchase sites and other life services in the field of Internet start-ups, but also adapt to the situation began from B-side. Including before the public comments integrated ERP software business, litters Mall launched "Online", the original Xun network CEO Bu Guangzi "Easy to refer to the greedy" is from the B-end.

Of course, this transition to the B-end process will not be overnight; billion European network before the release of the "O2O to the C-end and B-end integration and the stage" is mentioned in the article O2O connection encounter line under the three challenges: offline information dilemma, integration difficult, offline information dilemma, integration difficult, the overall low service level constraints. Of course, despite this, we are still optimistic about the future of life service O2O in B-terminal management.

Transition from information to trading

The third trend is O2O from information to trade. At present, the O2O line under the combination of many still stay in the information level, information is a reference to consumer decision-making, but once the lack of transactions will be difficult to track the effect. Although the closed loop is not a necessary condition for defining O2O, the transaction is still an important part or manifestation of the O2O service closed loop.

Group purchase greatly promoted the transaction of life services, but still stay in the food and leisure and entertainment, such as high-frequency low field. In the future, with the gradual formation of user habits, online purchase of large life services will become a reality. We will see that the O2O company that makes the pure information platform has been overtaken by the O2O company which has been doing the transaction because of the few links involved. Large-market data and financial services based on trade are all big opportunities that can be imagined in the future, as well as in the area of life service O2O.

The trading habits cultivated by group buying are very significant, but the short board is also very obvious, the user is to obtain the big discount and forced to the original "first consumption, after payment" habit to make a change. Of course, there is no transaction, the lack of user integrity, the interests of all parties are difficult to protect. In the future, the use of the user prepaid part of the deposit will be more widely accepted, users, online O2O companies and the interests of offline businesses can achieve a relatively balanced.

To be completely mobile by PC

The fourth and most obvious trend is that the O2O is moving in its entirety and the PC will be completely obsolete. PC and work are connected together, and moving and living connection more closely; Mobile end of "three with" (at any time, anywhere, arbitrary) attributes to meet the needs of users of life services, but also only mobile products technology to facilitate businesses and users to maintain real-time connectivity, and based on LBS to provide efficient services.

Billion European network before the release of "mobile O2O" makes sense! The article expressed a similar point of view, O2O the most important role is to enable businesses and users to establish a "point-to-point" relationship, only to the mobile internet era to become a reality, and online and offline after the real seamless docking, line and below the line of the boundary began to blur. This integration will become more apparent with the popularization of the 2014 4G network. When consumers spend more and more time on the mobile side, there is no reason for companies to have too much illusion about the PC Internet. Enterprises should revolve around the user, where the user, the enterprise should be, this is to do O2O the most important law.