In the network game more dazzling today, game manufacturers for the game products propaganda tricks can be said at all extremes. The concept of the spokesperson has already spread from the category of traditional products to the online games, and now there is overwhelming potential. Indeed, the star effect can, to a certain extent, play the role of grabbing the player's eye for the first time. In recent years, the names of a group of celebrities have been linked to online games, plainly nothing more than the following: Film and television song star endorsement such as "King of Kings 3" of Fan Bingbing, grassroots star endorsement such as "Wind fantasy" of the bean curd sister, more like "Beast Beast", "stewardess" these topics of the endorsement. However, gruel, even if there are many stars in the market can not withstand the looting of the manufacturers, the result is that soon we found that the stars are not enough. However, the new and old online games are still on the campaign, smart manufacturers will soon come up with a coup: the so-called everything to pay attention to a balance of yin and yang, endorsement of course, so, many men and women with the online game "couples" endorsement came into being. Let's see what games have become the "lovers" endorsement of the initiator! Endorsement Partner: Liu Yan vs Chen Xiu kan endorsement game: "The Fairy Road" giant this time for its new fairy game "Xian Road" choice of two spokesmen, the costume is particularly eye-catching style. Say Liu Yan first. The actress, who started out as a host, quickly became popular in the entertainment circle after showing off her sexy, hot, changeable image, becoming the favorite of all the big events. 09 in the draft competition to stand out in the Chen Xiu with its teeth handsome face known as the "most handsome". Lucid and refined Liu Yan and mellow handsome Chen Xiu Kan, two people in the image condition is not to say, just right costume appearance let looks as if it is from "Fairy way" story through to the modern world to the immortal companion. It is reported that the giant network has begun to shoot the Fairy game "Fairy Road" series Love film. And the protagonist has been appointed by the two spokesmen to bear. So pleasing and fitting the original game of the couple's performance is still worth looking forward to. [Page] Endorsement partner: Xie Na vs Zhang Jie endorsement game: "Dream of the Fairy" said that the two spokesmen unique endorsement advantage, is two people in real life in the identity of the couple. Since the first half of the generous recognition and Zhang Jie's love, two people began to appear more frequently in the public view. Most of them will have to count for endorsements. This time, "dream of the Fairy" Please come to this pair of topic characters, naturally also caused a lot of players and non-gamers attention and discussion. This is just a blue hair with a red hair of the shape, really make small weave some puzzling. Is this the legendary Non-mainstream route? And perhaps what manufacturers want is an explosive message and a visual impact. Two people's excessive entertainment style seems to be with the ancient costume, Fairy Knight Some of the key words are not related. At the same time, "Na-like pure Jay" portfolio also endorsed another online game "Demon Law", also shows that the two-bit popularity. [Page] Endorsement partner: Mike vs Zengjia 玹 EndorsementGame: "Tianlong Eight" see this combination, I believe that everyone's first reaction is, idol drama into the ancient costume martial arts game. Mike and Zengjia 玹 a handsome a cute, in the image is indisputable, but to deduce everyone familiar with the "Tianlong eight" in the Feng and Arjuna, it seems that some difficult to the table. Fashion design is also very modern, perhaps to abandon the traditional style of martial arts bold innovation it, however, and the original style of the discrepancy makes this generation of words did not leave a deep impression on the player. [Page] Endorsement partner: Angela Han vs Pan Cypress endorsement game: "Swallowed Heaven and Earth" 2003 Years of Chinese network dragon to find Pan Cypress and Angela Han incarnation as "devour Heaven and Earth ol" in the lovely character modelling, is relatively early to enable couples file endorsement of a game. Their lively and youthful image and "Swallow Heaven and Earth" The lovely game style coincides. The image of the two spokesperson is very healthy, is the idol of the youth crowd, also happens to match with the main customer group of the net swims, be a relatively successful couple file endorsement. [Page] Endorsement partner: Yafei vs Zhou Luming, endorsement game: "Against the Sky Sword and Dragon Sword" 2008, Blue Harbor online please the Super Girl Fast male contestant for "Yi Tian Jian and slaughter Dragon Knife" joint endorsement. Although it was a popular talent show, but the spokesperson in the popularity is still very limited, and the game style is not very much in contact. But the overall image is still healthy upward, fresh and bright, simple and stylish elements, the standard, in line with the basic standards of endorsement. At least the cost is not very high, can only be said to be a reactive endorsement bar. Summary: Believe in "men and women collocation, work is not tired" the purpose is right, for the market more see the hero and heroine feelings as one of the clues of the game, "couple file" endorsement can reflect the spirit of the game and emotion. However, the game endorsement is different from other products, the spokesperson to do, not only "endorsement"---say the advantages of products, more important should be "interpretation"---reflect the style and nature of the game. Endorsement of the popularity is important, but the spokesperson and product fit and its own plasticity is the key to the success of the endorsement. In order to endorse the endorsement is difficult to make the game popular, the endorsement should have the effect. (Edit Zhang Xing)
The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion;
products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the
content of the page makes you feel confusing, please write us an email, we will handle the problem
within 5 days after receiving your email.
If you find any instances of plagiarism from the community, please send an email to:
info-contact@alibabacloud.com
and provide relevant evidence. A staff member will contact you within 5 working days.