Lin Lixiang: Talking about the bankruptcy of the next 360 rounds of the capital game

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360 laps believe that as long as the internet a bit to understand the webmaster should know, the website theme positioning in 85 after the young, mixed circle of friends. 2007 after the launch of China has become one of the fastest growing web sites, China's first fashion trend dating community, China's largest dating community, China's third largest social network community. Get Koolanoo Group A few rounds of venture capital, 360 Circle of friends ads believe that many webmasters have done. From the bankruptcy of 360 laps I look at the Internet under the operation of capital.

A simple analysis of some of the problems of 360 cycles:

1. The profit model is monotonous, and it can be said that there is no stable and sustainable profit model. The 360-Circle CEO once said that the 360 lap is made by precision advertising, but a simple analysis will find that his ads are not going to make him profitable. For a company, advertising revenue accounts for half of total income, which is quite dangerous. 360 laps have always been in a state of loss. Profit model has been the bottleneck of SNS, SNS gather people easy to make money difficult, has not a good model was created. Domestic SNS is generally a loss of state.

2. The weak team, 360 laps before the direction of large network companies. To create similar Google, Baidu and other first-class internet companies corporate culture atmosphere. Relaxed office environment, humane Team System. But it's important to overlook the ability of the team to work on the web, and it's hard to find a team message about 360 laps online. The experience gap between a grassroots team and a veteran Internet team is enough to make it easier for them to spend more than they can. 360 laps of advertising has been overwhelming, but the efficiency is too low. This is a learning center for Asian dating. But he did not learn the essence of others, Asian dating Center for many years, advertising is never interrupted. They do not make money in the country, they mainly earn foreign money. His promotional alliances are being extended to some dating sites in other countries.

3. The site has no outstanding features, video, music, blogs, comments, group discussions, albums These are common SNS can have. Like a happy a steal food games let him immediately red. 360 laps have a lot of games, but the reason why not be stolen dishes so fire, the main reason is that the product marketing is insufficient, the product does not meet the needs of the site customers. A lot of games don't mean much. It's simple to get people together, but not to give customers something special.

4. Pure capital of the game, the founder of the stock has been set up after leaving the company. A project of the parents ran, the project lost his soul. If no better leader emerges, the project is only dead. This is one of the major reasons for the collapse of the 360 circle.

The internet is an easy to get rich in the industry, which also gives a lot of internet entrepreneurs to bring unlimited desire. Tens of millions of venture capital, let a lot of capital operation Master ready to stir. Many good projects are run by individuals to make money, but the project is abandoned when it is handed over to the capital Operation company. Because the involvement of capital led to the commercial flavor of the project too strong, once excessive pursuit of profit, not to consider the customer's experience, customer demand. The project failed easily.

Warning All webmaster, if your project is very good, you can work hard to work, not to be compelled to think of VCs. That would only spoil a good project.

Original address: http://www.linlixiang.com/post/63.html

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