Local website promotion skills, create exclusive brand

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At present, there are many local sites or forums, are in the direction of the wrong promotion, you may pay more than others, but look back at the results are helpless. Always blindly pursue more people browsing the site, ignoring some of the important factors of website promotion. The following author around the local website promotion, share some common promotion way and the operation skill, hoped everybody after reading to the present situation to have the improvement.

Very real data has created this popular project, as far as I know a city above the county level, usually has more than 50,000 netizens, so there are so many people start to develop local websites. At present, the more successful local website 2-3 People's operating team, to achieve annual income of 20.5 million is relatively easy to do, of course, this is related to local resource advantages, such as: local media, school government, such as channel advantages. Without these unique advantages, in the promotion of operations may be more difficult, but master the appropriate methods and skills will be more effective.

Promotion Orientation:

Local sites mostly to advertising as a way to profit, customers are basically the local business enterprises, so the promotion should not be the main focus on the online, of course, the appropriate SEO operation is necessary, can only say that not necessarily rely too much on the search engine. Local sites need to get more local traffic, so offline promotion channels should be set as home.

Available channels:

1, Outdoor Advertising:

Can be fairs, stations, hospitals, schools, such as the population gathered in public places advertising, can also be buses and other means of transport advertising, parking stations or roadside billboards, of course, these are usually the need to pay the promotion approach, at this time with high-quality local resources is very important.

2, Advertising Alliance:

In fact, offline promotion channels also exist advertising alliances, but need to contact themselves to build this model. For example: In the identity of the sponsor appeared in magazines, newspapers, flyers, posters and other advertising information page, website promotion only need to occupy very little position, sometimes even just leave a logo and domain name, many businesses will be willing to accept your sponsorship behavior, so as to achieve mutually beneficial promotion model.

3. Strong promotion:

First of all to tell you more cost-effective promotion, of course, these channels if there is a budget, such as: posters, magazines and other channels can transmit information, can do their own independent advertising, the effect will be more significant. However, the way to send leaflets, business card type is not recommended here, you may not go shopping when you are not to see leaflets, independent publicity site may be worse.

4, Public welfare activities:

Take part in the public welfare activities organized by the local organizations, can effectively enhance the popularity and exposure of the website, if necessary, invest in the sponsor of the public service activities, the cost will not be much even if it is to donate hundreds of dollars, as long as the mastery of the way will often hype for you. Do a local site to remember a law, participate in public welfare activities may not be a lot of people to your site, we need to be well-known not necessarily to all visitors, but we should be as much as possible to let everyone know your site, public opinion is not more effective explanation you should understand.

5, Internet cafes cooperation:

With the local well-known Internet cafes cooperation is very important, county-level city is not a computer, most young netizens are still in the bubble Internet cafes. Usually you can try to rent a desktop background, of course, have a good friend of their own in the Internet café, or have an iron buddy is an Internet Café Administrator, these will be very good resources. As mentioned above maybe these people only know to play the game, but we aim only to enlarge the popularity.

Finally friendship Tip: do local website promotion direction should be "to create exclusive brand, expand visibility" does not necessarily need everyone to visit your site, but at least let most people know there is your site, if the above promotional skills and channels to use good enough to create a successful local site. There are more than the county-level city of the older generation, they may be a lot of people will only look at the Web page, the most basic posts or replies are not, but do not ignore this group of people, remember that a "public opinion effect is exaggerated" Sometimes it can make your site visibility increased n times.

Original source from Vichamp SEO blog link address: http://www.33iis.com/sem/142.html