Lok Visual network of the national sale of the machine is about to rise yesterday against the city rose 6.85%

Le video Network (300104, closing price of 47.39 yuan) to the market is constantly amazed. First, from an anonymous video portal, one leap into the industry to land a a-share of the "first person"; then in a large number of doubts, with three quarterly bright performance to give a response; Since then the company successfully shook hands Unicom, become the only one video site to obtain telecommunications operators IPTV system platform equipment manufacturers,　　and Shantou Telecom cooperation and enterprise customers broadband value-added services, but also to earn enough market attention. and "Daily economic news" reporter recently learned that the next video network will also launch a new product-network super clean player, this may be a new profit point. In this respect, the company is planning the use of television, magazines, networks, light boxes and other media to launch a strong marketing offensive, to increase market promotion efforts.　　At the same time, in yesterday (November 23) market, the music network is not afraid to plunge, counter the city rose 6.85%. New product launch is about to convene a video network securities business representative Zhaokai told the Daily economic news reporter, This is a new concept of products.　　The product through the Internet, the TV and network connection, for the user's TV end to provide up to 720P and 1080P of the network over the clean video.　　Since last year, the music network began to develop the product, the first generation of products as a trial, only to the company's internal customers (such as Beijing Minsheng Bank) and other hands, is about to launch the second generation of products. Marketing department in charge of Cheng told reporters, although the network before the product did not do a special advertising or promotion, however, in the four quarter, the product's advertising efforts to strengthen markedly, successively in Beijing, Shenzhen Bus and shelter booth to do a flat advertising or light box advertising, but also in October and November in Shanghai TV broadcast two rounds of advertising. At the end of this month or early next, the video will also hold a press conference on the player, which will launch the product nationwide, the use of magazines, the Internet and other ads will also "bombing", even including CCTV.　　The person said that new products with entertainment and financial characteristics, so will tend to choose 2 units in CCTV, 6 or 3 broadcast ads, key entertainment channels such as Hunan TV will also be involved, also do not rule out with the popular program "Non-interference", "Happy camp" and other cooperation. Channel selection, the network will be through Gome, Suning and other 3 C store retail mode, E-commerce, and through with China Unicom, Chinese telecom and mobile and other telecom operators, will be the player products and services packaging, such as a variety of channels for sale.　　These people said that the current is also active and television manufacturers to engage in, do not rule out the player's software embedded in the TV to provide services. Sales price, the reporter as a purchaser to understand that the current product can accept reservations, divided into 1980 yuan and 2980 Yuan two, the latter than the former more than 1T of hard disk, which built 60 1080P high-definition film. In the free use of a year, you can through the net silver way to renew the fee, 48 yuan Monthly, 480 yuan package year. Although the music network said, inconvenient to discloseProduction data and other information, but from its quarterly inventory in the column, compared to the early growth of 82.08% of the data is also reflected in the increase in the purchase volume of the player order. However, when the reporter browse Taobao found that similar functions of the product in fact there are many, such as music Box, Yi Dian, Tian min and so on.　　So, the video network launched by the Internet super-clean player in the end what is the same performance? The company's products have two major advantages "on the market appear similar to the same type of high-definition player is not really very good", Zhaokai, the company's securities representative, told the Daily economic news reporter that in the course of research and development, the products in the market were compared, and many of them simply provided equipment and did not have content support　　And the advantage of the video network is that it can provide a large amount of genuine film and television dramas. In the beginning of the development of the Lok Optic network, the reserve of copyright resources was carried out. As of April 2010, the company has film copyright 2,324, TV series 43100 sets of copyright, copyright licensing period of more than 3-5 years. According to statistics, in the 2008-2009-year domestic production of the top 20 box-office receipts, video network access to exclusive network copyright film A total of 7, not exclusive network copyright films a total of 6, total 20 of the total number of popular films 65%.　　Pre-hit TV drama "Chuang Kanto", "Golden Wedding", "War Peiping", "Cloud 2", "Go West", "latent" and "dwelling", as well as recently hit the "Jing Wu", "Hawthorn Tree Love" and according to the well-known screenwriter McCallister family "spy War Trilogy" of the finale of the adaptation of the "Wind language" and so are its exclusive resources. TV users can see through this player any video TV play on the video platform, exclusive copyright can provide the first time of enjoyment, especially hit TV dramas are synchronized broadcast.　　As for the genuine "label" for the music network, you can circumvent copyright litigation.　　In the early stages of development, most video portals have opted for cheap piracy, but as the market continues to attach importance to copyright, copyright litigation and related legal risks to piracy are becoming increasingly apparent, especially for companies planning to go public in the future. Borrow Shell listing Cool 6 is a typical.　　At the beginning of the year, cool 6 and the Grand Group of Friends of the century after the merger, immediately deleted the American drama piracy, the market is considered to be "big man arm", and then it announced the deletion of the infringement of domestic TV dramas, and turned to hand Sohu to buy genuine. The potatoes and Youku, which filed with the U.S. SEC this month, have been "harassed" by copyright lawsuits. Data show that potatoes from 2004 to November 4, 2010, by 280 copyright litigation, in the 221 cases completed, won only 13, lost 91, reconciliation 61, and Youku in 2007 to 2010 in the first 9 months, more than 400 lawsuits, of which 70%　　was withdrawn by the plaintiff or settled out of court, in a series of cases the amount of compensation is 2 million yuan.　　Ultra-clear player the second highlight is high-definition. "The current television sharpness has reached 1080P, but there are few sources, mostIt is difficult for users to experience the visual enjoyment of high-definition. Zhaokai said, now most video portals are playing the banner of "SD", in fact, most of them still less than 720P degree. Television is like a "touchstone", if the reluctance to see high-definition video, there may be voice synchronization or data loss. "As long as the bandwidth of 2M and above users, can be connected through the player video network, online watch 720P high-definition film and television, high-definition enjoyment is the selling point." "As for how to deal with the source of the chip into high-definition, this technology is still a barrier." Zhaokai told reporters, now a lot of the transformation of the video portals are also in the field, but this is not said to be able to do immediately, the upgrading of technology platforms, input HD after the increase in bandwidth pressure, are the transition to face the problem.　　"The company's first advantage is still more obvious," the person said.　　Extended Reading ultra-clear players face three risks test network super-Qing player, for the music network is a bold attempt, but the courage to stand out "eat crabs" will inevitably encounter risks. Galaxy Securities analyst Xu Yaowen told the Daily Economic news reporter, Le Vision network currently has the Internet video and mobile TV service business needs of all the operational qualifications, for television terminals do not have IPTV qualification.　　It is reported that the player has a "live TV" function, once enabled, will inevitably involve the normative issues, the company will face policy risk. "This is indeed a more serious issue," said Zhaokai, a security representative for the network, who is also more cautious. Although the technology of products has achieved the function of "live TV", but it is in the specification, the function is not open at present. "Live TV" will only involve some programs that are not within the rules, such as golf, Star TV, etc.　　However, the video network is also actively contact with the licensing party, hope that early through cooperation, to achieve the opening of the function.　　An industry insider who declined to be named said that the second risk the network would face was the expiration of the copyright time limit. It is reported that, as a result of the early period of the centralized procurement, the film has the copyright in the next 4th to 5th year, the proportion of 68.37% and 61.56% respectively.　　If the above film and television drama copyright is not able to quickly purchase a large number of resources, it will bring certain risks to the operation. In this regard, the Lok Visual network has shown an optimistic attitude. Zhaokai told reporters that the company's current funds are abundant, is the market a few can buy genuine enterprises, the content of the enrichment, the company will continue, if the old film and television drama expires, then there are new additions.　　If there is a market for film and television dramas, you can also consider packaging for further purchase, the price will not be too high. Warburg Securities analyst Wu Binghua is the most "voice" of the player, saying that he had tried the product at home. From the view of the quality of the picture, the music network did a good job, on the good performance of the market has been the question of the past. But, with the pursuit of the peers, the cityCompetition will become increasingly fierce, the network will face the long-term risk of losing the advantage. In this respect, Zhaokai also expressed recognition. It believes that the industry is fiercely competitive, and that good technology has been overtaken by the possibility. For other industry competitors, the biggest advantage of the video network is the "first advantage", how to transform it into a historical development opportunity, the music network must be well grasped.