Long tail theory and Enterprise website optimization How to treat long tail words

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What is the long tail theory, I believe we all know, do not explain, long tail keyword role, do SEO webmaster friends also understand that the long tail is the main source of web traffic, usually we do optimization work most of the work time is also placed in the long tail optimization. But the long tail theory and the importance of long tail keywords in the corporate web site is also the role of this? Do Enterprise station optimization should also pay attention to long tail keyword?

Enterprise website Long Tail keywords and large web site long tail keyword function difference:

It is well known that a large web site's main traffic is from the site's huge long tail keywords, if a large site traffic is from a number of key target keywords, then this site is certainly unqualified. But what about the traffic on the corporate web site? Basically, the traffic is from the target keyword, this ratio may reach 50-60% or so. Therefore, the long tail theory in the corporate web site may not be applicable.

The important function of enterprise website target keyword:

The target keywords of any kind of website are the most important, because it is the most searched, more popular words, for corporate website target keyword is so, customers in the search, purchase, procurement is basically the direct search industry target words or industry products of small classification, such as CNC punching industry, General customers want to buy general will search "CNC punch" and then look for more than 10 companies, and then direct telephone contact, let each other send a product profile, service, price, and then compare, then determine the intention of cooperation. Or search in a subdivision of the "Solar CNC Punching machine", any search for such words are basically the purchase intention is stronger. Or search for some target long tail, such as "that company CNC punch good." The total number of searches for these words will reach about 70%. This kind of word conversion rate is highest, the customer is the most purposeful. If there is any controversy, Baidu promotion is a good example, because there will not be the company to do a similar "CNC punching die damaged how to repair" the long tail word, because everyone knows that the search for the word is not basically to buy products.

Enterprise Long Tail keyword classification

Long tail keyword is an extension of the core keywords, but also combined with the needs of real customers, using long tail keyword to describe the customer's ideas. General corporate web site Long tail keywords have 2 categories. One kind is the goal long tail, one kind is the marketing sex long tail. The goal of the long tail is easy to understand, is the customer search for this keyword when the purchase of prevention is relatively strong. For example, CNC punching industry as an example, the target long tail can be "that company CNC punching products good", "CNC Punching machine manufacturers have", "there is the most preferential CNC punch," "CNC punch high quality and low price" and other customers search these words when there is a purchase idea. Another is the long tail of business, that is, the customer purchase intention is not very strong, need to guide, or directly is a technical problem, simply is an industry of 100,000 why. For example, "What is a CNC punching machine" "CNC Punching machine What classification" "CNC Punching head maintenance and repair," and so on, search these words are not basically to directly to buy products, and even those technical problems of the long tail will not have the intention to purchase, directly in order to find technical support.

How to deal with long tail words with less energy companies

The purpose of enterprise optimization is to increase the amount of sales, mining potential customers. That is to pay attention to the conversion rate, and then the customer's habits are basically directly search industry words or product name words, such words must be enough attention to the main target word, otherwise will not see the enterprise do Baidu promotion when do very long long tail word. Such companies are generally outsourced to network companies to do optimization, such companies should be less consider long tail words, can the money and energy put to those main words, can do 3 stations to the industry's main keywords are done, as for optimization methods and means do not limit, black hat, white hat as long as the site can be maintained on the home page. and optimization for the main keyword, will certainly be a lot simpler.

How to deal with long tail words in a company with plenty of energy

Such companies generally have their own network departments, and generally are the industry's leading companies, these companies in addition to the industry's main keyword to do, but also should consider a dedicated station to optimize a number of long tail words, whether it is the goal of long tail, or marketing of the long tail, or the pure technical support long tail. Can even be made into an industry information portal, such benefits not only can attract more traffic, and can also be on the network of the company's brand effect to do more, even those on the conversion rate is very low technical long tail, most of the search is the industry peers, but also in these small enterprises in the hearts of a big brother image, No matter the search industry any long tail words, their own company website are on the homepage, this formed a forced memory, even if the customer did not intend to buy products this time, but often to buy products, such companies are limited to consider the object.

The above analysis to do the Enterprise station optimization Long tail keyword problem, of course, different enterprises because of operating principles, business model, profit products and so on, so the optimization is different, these are just my opinion, may be wrong, welcome to Pat Bricks. In short, the Enterprise station optimization, must be aimed at their own actual situation, in the optimization must be done before the detailed analysis, otherwise the work of the optimization in the direction of the shift is not very good!

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