Look at the electric dealers.

"Editor's note" These judgments behind, is the electric merchant to the future Ponder, is also the electric business profession certain stratification plane mapping.

1. Don't be obsessed with O2O,O2O is a last-ditch struggle for traditional retailers, unless your online store experience is good enough.

--Dangdang CEO guoqing: O2O, I and some supermarket mister Eat, I said you do not O2O, offline shop what experience? I pointed to the supermarket said, you this experience is too bad, so now O2O is really a traditional retail to find their own topic, of course, we never do O2O.

I hope that the electricity dealers can find the real subversion of the traditional retail factors, so that their healthy living, but also high-speed development.

2. The traditional enterprise makes the electricity merchant to build the portal is not going through.

--Suningyun Group Vice Chairman Weimin: Move the physical store to the Internet, this in the early days, a lot of physical retail enterprises will take this approach, the future is not pass, and now our physical retail enterprises in the country, big and small almost have 400多万家, Now on the Internet has formed a comprehensive shopping portal, there are already a lot of home. The winner eats more, that's for sure.

On the Internet comprehensive shopping portal, it is absolutely impossible to be able to allow so many shopping portals in the physical store. So for the entity of the chain, no matter how large you are, it may be unrealistic to move the store to the Internet.

3. The wine electricity market growth space is very big, the electric business profession more has the dignity.

--China Wine Network Chairman Rai Jingyu: Wine and water utilities market share is less than 1%, the growth of space is large; the total size of the beverage industry is more than 3.4 billion, but to maintain more than 200% of annual growth.

I do the traditional channels, in Beijing to do the wine supply, did two or three years, do the traditional industry very angry, the major wineries need public relations, liquor distribution right is very difficult to get, such as Jiangsu Yanghe, I took the money to find Yanghe to me. After getting the distribution right, I will sell this wine into the supermarket, the supermarket is a fee, occupy very large funds. Now do wine electric dealer, on the contrary is someone else give me gifts, manufacturers come to us to talk about business, talk about cooperation.

4. Consumers should be able to switch their trading behavior at will, not to say that from the line to the line is called O2O.

--Incredibly online general manager Wang Xiaokang: The so-called O2O, consumers all transactions, want to happen online under the online, want to happen online on the online, random switch, this is what we want to pursue, not to say that from the line to the line is called O2O. We hope that the O2O is to move as the center, to achieve in the payment, membership, promotion, line of the final diversion of the integration.

5. Double is not invariable, do double one to do, one months, two months of preparation is not enough.

Fang Jianhua founder and CEO: not to the internet, or just started on the internet, according to your current situation, your double 11 is probably doing how much, your supply chain situation is how, we must do our own, this is the first. Second, do double 11 is to do a long time to prepare, one months and two months is not enough, we next year double 11 have done a solution.

Double 11 can detect your logistics, supply chain and so on all aspects of the problem, the team is also a big experience.

6. After the elimination of the Red Sea, the remaining generation of operators should not exceed 10.

--Skyworth Cool Open/New seven days President Zuoyingjie: Every field from the blue Ocean to the Red Sea, then the rest, I believe that whether it is the service capacity above, as well as his own understanding of the supply chain, I believe that can bring value. The future must be the tide of sand, I hope that the 10 born is excellent, each operator facing a 400 customers, you want to this market how big.

7. Open platform business is mixed half, share the initial dividend, the cost of platform flow is rising gradually.

--Kosching President: Open platform for all electronic business is a very important system, will become the standard of electric business platform, but the business is mixed with joy and worry, the initial stage can enjoy dividends, but with more and more merchants, the latter will appear gruel phenomenon. The advertising revenue growth of the open platform is far exceeding the platform's own sales growth. This means that the electricity business platform's flow cost is gradually rising.

8. Data must be "seen using", if the data available to the use of the stage, it is not "big data."

Cheping, vice president of Alibaba: the important point in data application is to use at the core decision point, so that the enterprise can get the value of large data. "For example in the advertising field, we have to give a price." ' What price to pay at what point, can get the best return ' is a core decision point, the big data will be placed in this place. ”

Large data is the "number One" project, requires the highest level of enterprise directly responsible, issued orders. This is because, on the one hand, the company may have no confidence in the big data itself, and data security is the most feared problem for most people. "In fact, a lot of companies and branch offices, we are not necessarily able to trust each other." You have to give my data to another branch, holding my data, I do not trust. ”

9. Mobile must be the traditional retail enterprises to do the power of the killer.

--Silver Thai Network COO Lin Chen: We experienced a traditional store six months ago to do a pure electrical business transition. In the PC Internet, the flow of the acquisition, for our one such background enterprises, is how difficult, in this respect we get the cost of traffic far more than a pure electric company to high.

But in the mobile Internet, the user's behavior will contact us in the way of contact. In our store walk, will be in our store and contact with us, through the way of WiFi access to the user's purchase behavior, and ultimately into shopping decisions. Several of you are my peers, are doing department stores, in the department store if it is possible to reverse the attack now some of the pure electric business enterprise, I think mobile will be a biggest opportunity.

10. Marketing methods from the traditional media, the exhibition into a combination of traditional media and new media. With a very simple mobile tool, the original complex of many people's interaction into a person and human interaction.

--branch of the core city marketing vice President Liu Hongxian: Must seize the mobile portal, because for all the consumer electric business, we will have data, will try how to better retain corporate customers, better maintenance relations, better do precision marketing, better use large data to carry out services. The impact of an enterprise to make procurement decisions, may be 35 key people, so the marketing ideas, from the sky everywhere to play advertising, with the traditional media, exhibitions, into the traditional media and new media combination.

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