Love Fantastic Art exclusive "a search 100" mobile version on the line

Consumers really do not like to watch ads? Not necessarily. A week ago, if TA searched for Land Rover on the mobile phone Baidu, today, TA has a chance to see the Land Rover's patch ads. Recently, IQIYI "a search for a hundred" mobile version of the official launch, once again ignited the sales circle of multi-screen precision launch enthusiasm.

"A search of 100" mobile version of the mobile search side of Baidu mobile mass search data and Ai Qiyi mobile video viewing behavior is effectively linked to mobile search through the user behavior analysis to predict consumer preferences and intentions in advance, and based on mobile search behavior Features Innovative APP Keyword Search Correlation Analysis Service To upgrade a search-based SEM strategy to enable accurate advertisement coverage for mobile users and to make Iqiyi the first company in the industry capable of providing multi-screen (pc + mobile) search Behavioral patch advertising solutions provider.

"Search for a hundred" Mobile version of the emergence of a good solution to advertisers on the multi-screen precision delivery problems. Anjisi wireless screen data report shows that multi-screen delivery up to 62%, 51% higher than the PC screen. Multi-screen delivery in the brand awareness, purchase intention, brand preference and other core indicators are significantly higher than a single PC screen. The value of multi-screen delivery is expanding with the popularity of mobile terminals. The "search for a hundred-Ying" Mobile Edition not only solved the problem of multi-screen investment, at the same time be able to confirm the targeted advertising effectiveness. Baidu Big Data back to the original search analysis technology shows that "a search" mobile back to search ratio than the ordinary bulk investment to enhance 3 - 5 times, the click rate is increased by 1 times, to help advertisers to better enhance the ROI.

CTO Tang Xing said: "The launch of the mobile search of 'One Search for Banyan' effectively avoided the shortcomings of the 'Portrait' of traditional advertising. By relying on the comparative analysis of the massive data of Baidu Mobile Search and the data in Iqiliyi Station, advertisers in love Fantastic art on the patch advertising, the distinction is no longer a fuzzy group with the common characteristics, but one with the intention to purchase the individual. In addition, it can be for the past 2--3 weeks there have been search behavior Crowd to launch, completely subvert the traditional user portrait rely solely on the history of the cumulative delay, greatly improving the timeliness of advertising, so that the delivery behavior more accurate and effective.In this sense, The multi-screen release will bring a long-awaited revolution. "

It is reported that love Fantastic Art "a search for 100-yi," mobile version currently supports all Android system delivery, and PC + mobile phone multi-screen delivery does not increase. More than 20 advertisers, including Samsung, Land Rover, Dell, and Fanta, which have used "Ziyoubaiying" to advertise their advertisements, have expressed strong interest in their mobile version.