Low prices will reduce ipad mini margins, analysts say

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; "Science News" October 23 news, Apple Blockbuster launched the iphone 5 weeks later, will launch the ipad Mini. The ipad Mini story has been going on for months, but Apple has been tight-lipped. But bloggers say the IPad Mini will be priced between 249-399 dollars, which could put pressure on rivals such as Amazon's Kindle Fire. Microsoft will launch its new Surface tablet computer on October 26, and Apple's announcement will be held only three days ago, and on October 25 Apple would report quarterly results.

Roger Kay, vice president of endpoint technology, said: "For Apple, if the marketing mechanism for its products works well, 10 million is not surprising." The product may also have the advantage of Amazon. ”

But Kay also said that while Apple basically created the tablet market with a 10-inch ipad, the company's new product was actually a "defensive" measure, with the new product expected to be configured with a 7.85-inch (20-cm) display.

Roger Kay added: "It is unclear whether Apple will use the device to occupy the market segment because products from companies such as Amazon and Samsung have already entered the market." Of course, if other products do not enter the market, Apple may not be so quick to enter the market. Amazon has set an obstacle, although the Kindle is not the same type of equipment, but also good performance. ”

The Kindle fire was very popular last year and unveiled a new version last month. Meanwhile, in the 7-inch Tablet PC market, Google Nexus7 also joined the Samsung Galaxy Array. By contrast, Microsoft's surface is a "belated", equipped with a 10.6-inch display that starts at $499 to challenge a larger ipad.

Some bloggers say Google could sell tablets at a price of as little as 99 dollars, and the Kindle is only 199 dollars. Apple will have to keep the price of its new equipment at a lower level. "Low prices will not make Apple's new equipment a normal profit margin," says Roger Kay. ”