Luo choose the reason for the hammer ROM hype

Source: Internet
Author: User
Keywords Luo hammer rom
Tags .mall android android smartphone based company developed developing hammer

The high-profile claim that "the colleague is going to fail" Luo, finally with his "Hammer Rom" debut.

On the evening of March 27, the Hammer technology company, founded nearly a year ago by Luo, held a conference to showcase the Smartisan OS developed two times based on the Android smartphone operating system. A person with no hardware background and no software experience has been careless with his small team to break into the mobile phone market.

Although Luo's past resume has nothing to do with the mobile phone industry, he must understand that developing a smartphone operating system is relatively easy, but creating an ecosystem requires too much resources and an effective integration of those resources; even Microsoft Windows The phone's desire to set aside a niche in the smartphone market, which Google Android and Apple has been hogging, appears to be inadequate.

Visible, Luo with the Android operating system of the Smartisan OS into the Bureau, not to disrupt, and is not likely to "peer" caused by how much threat. and millet Miui, the charm clan flyme like, Smartisan OS necessarily is self-contained, can only attract the niche product of the specific user group.

Since it is not aggravating, why Luo the operating system?

As Luo said before, he wants to be a mobile phone. Luo once said, "mobile phone is a bunch of idiots in the making money," and now is his access to the field of mobile phone "good time."

However, to do mobile phone hardware is a costly, long-term investment process, the need for research and development design, parts purchase, production assembly, marketing and other links, this process is enough to a lack of any technology, brand and capital accumulation of the company to drag down, or even "see the light die." This is Luo and his hammer tech company can't hide.

So, before starting to do the mobile phone, Luo chose the operating system-the most "momentum" of the cut.

In fact, the hammer technology companies are not even the operating system, the so-called "Smartisan OS" is just Luo let "hammer rom" look more advanced name.

By Luo personal marketing ability, "hammer rom" regardless of good or bad, will naturally get the industry's great concern-because the user experience is different, must have both praise and attack, but it is in such a debate in the process of "fire". After the "Hammer Rom" to earn enough popularity and then intervene in mobile phone terminals, Luo Natural to save the "terminal Marketing" this step, but also enough to convince future investors.

This explains why "hammer ROM" can get a lot of attention for a long time before it is released. I am afraid that all this is due to the high profile, the words Mowgli's Luo, and "Hammer ROM" is just a Luo before making a phone to attract the wind to cast a card.

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