MainFirst the Grand game rating as a buy

Source: Internet
Author: User
Keywords Grand Games Mainfirst hkse
US Eastern Time September 30 morning (Beijing time September 30) news, the Hong Kong Securities company MainFirst Wednesday to the Grand Game (Nasdaq:game) stock into the scope of the study, the initial rating for its identified as "buy" (purchase), the target price of 14 U.S. dollars  At the same time reiterated the target price of the Shanda Network (Nasdaq:snda) at $65. MainFirst that the split grand game would have the ability to spend more on marketing without affecting its net profit, because before the break-up, MainFirst predicted that 40% to 60% of the marketing spending of Shanda's network in 2007-2008 was for projects unrelated to the game.  After the break-up, the spending will be borne by the remaining business unit after the break-up of the Shanda network, so Shanda may be able to boost game marketing spending without affecting its profitability.  MainFirst said that the increase in marketing spending will improve the success of Shanda games. MainFirst also said the market would continue to question whether Shanda could use its nearly 1.2 billion dollars of cash correctly, fearing that the grand Web would repeat the 2004 's excessive expansion. MainFirst said that the grand network will be like Tencent (HKSE:0700.HK), Alibaba (HKSE:1688.HK) and NetEase (nasdaqgs:ntes) to keep cash. According to MainFirst analysis, the spin-off of the Grand network of the remaining business unit will be profitable, but also believe that the Hurray century (Nasdaqgm:hray) should also be profitable.  Prior to that, Shanda's wholly owned subsidiary of the Network acquired Hurray century 51% of the total diluted shares issued. MainFirst that growth in China's online gaming market is slowing. (Tangfeng)
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