Make quick money into the web game crazy into the bureau driver client into the competition focus

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Starting from the three quarter, the group was singing decline of the game industry began to rebound, the corresponding company earnings also gave a flat rise. But will winter come to an end before spring arrives? Or do you want to throw away the hard meat and find a new hot sweet potato? While the online game company long-term dependence on the staple food is the client online games, trying to catch the hot sweet potatoes more like a webpage.

The most successful web game to stimulate the "golden three years"

"It is the most successful web game company this year. "The person who sent this praise is Blue Harbor online CEO Wang Feng, was" overflow beauty "is Wang Feng Jinshan old colleague Zhang Fumao and his web game company Game Valley.

Aside from Wang Feng, Zhang Fumao Brothers, the industry is willing to believe that Wang Feng stressed "game Valley recognized the best" argument, not only because the Blue Harbor online has its own web games and the two have direct competition, but also because almost all third party data are in the force of the web game market.

Analysys International data show that the game Valley this year's most proud of the web game "seven-male hegemony" monthly revenue has exceeded 90 million yuan. And according to Baidu Online index of concern ranking, this page game can be ranked in the top five clients, and row and sitting is "World of Warcraft" and "Dragon Valley", "Dream West Tour" such a major game of the main products. In fact, "seven-male hegemony", "Pinball Hall" and other a number of web game has been overshadowed the edge of the "Sweet Cakes" client online.

A reporter from an online game company to obtain a "2010 Web games and the client online new product comparison chart" shows that this year's "seven-man hegemony", "disdain the World", "human repair real" and other 8 mainstream web games "monthly revenue of tens of millions of dollars." and contrast with the "Valley of the Dragon", "Journey 2" and other 8 clients online games due to open the service period "uncertain", "plug rampant" and other reasons, has not yet demonstrated revenue strength, and vendors of the client online games more closely.

Therefore, the Web game is becoming can be openly contested focus, and stimulate a "golden three years" wonderful.

Web game development, platform of the big guy competition

"Tencent has more than 2.5 billion yuan in revenue in this quarter, and the contribution of web games is definitely over 300 million yuan." "Analysys International analyst Yuyi Judge, for any one of the net swims big guy, the webpage game is obviously a good thing, this year webpage game output value 3 billion yuan, the next three years usher in" Gold development period ", will double to more than 7 billion yuan.

It is reported that at present, including Baidu, Tencent, 360 and many internet giants directly to the Web game, but Tencent directly into research and development, and Baidu, 360 companies with more platform to operate. And the dependent platform is the reason why the Web game quickly jumps to the whole network user.

Including "Pinball Hall 2", "Mortal practitioners", including most of the popular web games produced by the Baidu game platform, 360 Game center, 4399 games, such as multi-platform operations. Even before the client online gaming market rival Nineth City and Grand, but also the first operation of the Nineth city of the web game "blood Ball." The operating platform is Shanda online.

In research and development, the game valley behind the big club is Tencent, Tencent is also relying on the "seven-man hegemony" to earn a bowl full. Compared to the client online competition in the Red Sea, web game "three years Golden period", is also the big guy layout of the web game of the sword refers to the target.

Another game overlord NetEase Mister Ding lei in the last year to the outside world revealed NetEase in the Web game research and development of the layout, the "Three Kingdoms", "The Warring States" and other Web game domestic income, while the two games to operate overseas fishing money. Ding Lei gave the reason is "Web game" in the "foreign" work is relatively small, more strategic.

Web Game "Make quick money" big way

But in charge of the "Warring States" specific research and development of the NetEase Thunder Fire Studio Marketing Group related to the person responsible for thinking that the current web game market hot, and the client game compared to the web game more and more good to make money. The Director also pointed out that the web game to make money model is typical to earn "fast money", "fishing a pen to go, the vitality is not long, because of the low cost of web game development, coupled with marketing efforts, revenue data looks very beautiful."

In addition, the information provided by the industry shows that this year, the domestic listing of new Web game 285, client online games new 247. But the average research and development cycle of web games is only 6 months, far less than the 2-3-year research and development time of the client network.

More importantly, the average web game research and development funds for 1.2 million-2 million yuan, marketing investment is basically by intermodal sharing, the average number of development of 35 people, per capita remuneration basically maintained at 4000-8000 Yuan/month. While the average research and development fund of the client net is as high as 30 million-100 million yuan, and the marketing investment is more than 20 million yuan, the average developer is up to 150 people, and the pay per capita is also higher to 10,000-15,000 yuan/month.

Low cost, objective income, "make quick money" no wonder become the web game crazy into the bureau dream.

Commercial newspaper reporter Rotin Zhang Yiwang/Wen

(Source: Beijing Business daily)