Make your Website statistics tool your better user

Source: Internet
Author: User

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When you explore your SEO strategy, don't overlook your own log files and site statistics. If you haven't installed the statistics, Google Analytics may be your best partner.

It has been strange lately that a company site has a daily flow of traffic from hao123, and fixed a day there will always be 1, 2, but directly query the site of the past or hao123 home page, if included, how do I query out, also did not have the patience of Kung Fu, continue to observe the background data statistics, Found that there is nothing in fact, more is the feeling of user experience and market research, through the flow statistics tool is no less than the market reflection. In our website www.3456.tv Hot agricultural Investment online, home you can see a number of product advertising and company page investment changes, we are not at random changes, as long as the change must have his reasons. These are also recently seen in traffic statistics, why some of the page users stay for a long time, some time is short, the same time to click on a long business or product page to view the number of messages are also many, then, this product certainly by the user attention is good; Similarly those who stay on the page directly off the description of the market reflects there are some problems, so rely on, since the market reaction is good, users like products or companies, we do not refer directly to the home page, so that the first person to see what they are interested in, you say such a site other people can not remember, Virtually such a detail of the problem I think has been deeply realized, that is the user experience, better than the bad or the attention to the details, it depends on whether you really intentions to do. Then the following for other traffic analysis and then specific explanation.

Ignores access requests and response files. Hit is all the elements that your browser requests when requesting a page. File is the data that is actually returned from the server in all hit. We know that a single page can have a lot of things, less than a hvita, hundreds, no matter what kind of comparisons, both are not very useful data.

A unique visitor is recorded based on the address of each new IP that accesses your site. The number of unique visitors is less than the actual total, and visitors from the same IP address will only be counted as one visitor. A repeat visitor is a part of a unique visitor, referring to people who agree to multiple visits from an IP address (as is often the case above). The number of visitors to your pot is rising, and it is likely that your SEO strategy is working.

Page views and number of pages visited by the user. Divided by the total number of visitors, you can draw the average number of pages per visitor browsing. The number of page views shows whether the visitor can find what they need on your website and browse it, and then leave it just by looking at a page.

The key metric for you is to recommend the data. The user clicks on the link and arrives at your site, which is a referral or referral site. Keep track of the number of monthly referrals on each search engine, and you'll know how the site is getting better.

Search terms and search strings appear on the referral URL and can tell you a lot about your successful optimization keywords. You may find that you get traffic from a lot of unexpected words, and some of the words you hope for do not bring any traffic. However, this actually means that you have found some useful vocabulary that your competitors don't know about. Feedback your findings to future SEO.

The browser section usually tells you about the search engine crawler that is visiting your site, how often, and how it turns out. If you find something wrong, go to the crawler site and reread the crawl rules to make sure you don't do anything to stop the crawler crawling on the site.

Author: Zhengzhou si chuang seo webmaster abin-www.strongseo.cn.

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