Mango TV "completely alone" dust settled 1 billion investment resources heated

Source: Internet
Author: User
Keywords Solo broadcast Hunan TV Happy sunshine
(Figure: Mango TV2015 Investment Promotion Association) network video industry content for the king, high-quality content resources become the core competitiveness of the market. 2014 Mango TV by virtue of "flowers and Youth", "first grade" and other exclusive content of the video industry to bring shock, the future is highly concerned about the industry and abroad. October 30, Mango TV held in Beijing 2015 advertising promotion will be "together?" See the Good Times "as the theme, the official release of the 2015 development strategy, the advantages of content resources and content marketing layout, meaning to lead advertisers and users into the" one cloud multiple screen "video media services in a new phase, Attracts all over the country's advertisers, 4 a representative, industry media to capture the wind direction, Hunan Radio and television station deputy Taiwan long Roy, Hunan Radio and television station deputy long, Happy Sunshine Chairman Nie Ro and other leaders solemnly attended, CTR Vice President Tao on the Mango TV value flow for authoritative analysis. (Figure: Hunan Radio and television station deputy Taiwan long Roy) (Picture: Hunan Radio and television station deputy director, Happy Sunshine Chairman Nie Ro) "All Alone" dust settled 1 billion single-seeding resources into a market scarcity this investment will be the most concerned about the next year, Hunan TV and mango TV variety show video business strategy. Mango TV This year through a small area alone has been rapidly in the industry, Hunan TV program to create the Internet industry television related video nearly 1/3 of the traffic, strong IP content of the future trend of the video industry has an important impact. On the meeting, Mango TV officially announced next year will be the full launch of the solo strategy, all the most powerful IP content of Hunan satellite TV, including the classic column "Happy Camp" "Day Up", Ace column "where Dad" "I Am a Singer", new column "We all love to laugh" "Flowers and Youth", The market value of over 1 billion of the exclusive resources Set Mango TV, is bound to further stir the video industry pattern, audience distribution will be further changes. This also led to advertisers and media attention, the scene of Mango TV Merchants Handbook was looted a empty, the network's most powerful scarce resources are hot, hundreds of brands gathered for the first Mango TV 1 billion unicast resources. "Joint production" attention to the next year's video industry variable upgrade "Total alone" let the industry doubt the dust settles, "joint production" of the proposed then throws a huge suspense. The investment meeting, The Happy Sunshine (Mango TV Specific operating unit) President Zhang Juopo officially announced that the future of Hunan satellite TV program content will be produced by Hunan TV, Mango TV together, both sides will spend 1 billion to create a dual-play theater, Mango TV from the broadcast Fang become the production side, Undoubtedly to the industry and bring a blockbuster: With China's most powerful TV entertainment media and production force, Mango TV will be able to operate the platform to infiltrate the "mango manufacturing" of each link, for the Trans-screen marketing comprehensive escort, next year's video industry variables are bound to upgrade. (Picture: Happy Sunshine President Zhang Juopo) network self-made official exerting heavy power to create a group of "horse column Mountain manufacturing" with a few days of self-made comprehensive art interview "Idol shattered" on-line, Mango TV in the promotion of the whole solo broadcast at the same timeAlso formally opened the homemade layout. At this meeting, Mango TV launched the "Gold Matchmaker", "the pattern of rivers and lakes", "pick-up master" and other homemade drama projects, and early promotion of the "Girls Diary", "heat wave rescue Team" and other Choupai projects, self-control ability is amazing. "We're going to redefine the standards of the web!" Liu, vice president of Happy Sunshine, said with the strong team background of Hunan satellite TV, Mango TV has a unique advantage in self-made professional degree, standard and innovation ability, and insists on abandoning the shoddy network self-control to "make the horse column Mountain" as the high-quality content for the self-made brand, and set up the new standard of the network self-made. Promote the benign development of the market. (Photo: Happy Sunshine Vice President Liu) as a mango TV homemade content partner, "also bead 3" gold producer Chen Jidong, "New Tianlong Eight" director Lai, "Beauty scheming" director Liang Xinquan and so on more than 10 domestic film and television industry first-line director and production representatives also made a group debut, together for Mango TV network self-made propaganda. (Fig: Chen Jidong, Liu Jiajing, Lai, Liang Xinquan, Gianwe, Yang, Lee and other gold producers and director of the group debut) "Video media" Refresh definition multi-screen marketing to find value prospects at present, Mango TV has been sitting in Hunan TV content and channel resources, while the establishment of video sites, mobile clients, Mango Internet TV, Hunan IPTV and other multi-screen industry, next year platform advantage will further transform the market value: Mango TV announced that the user and advertising system across multi-platform, will explore the real sense of the multiple screen marketing, so that Mango TV is not only a video site, or a multi-screen multi-terminal resources media system, Become the country's first one cloud multiple screen video media. Through the active construction of differentiated high-end marketing channels, Mango TV has been with the green source and other high-quality brands to establish strategic cooperative relations, and strive through their own unique core competitive advantage, to full screen marketing methods to give customers more advertising overflow, to achieve cooperation and win the value of the results. (Picture: Happy Sunshine Marketing Center General manager Zenghua) after half a year development, Mango TV platform daily average number of independent users have exceeded 20 million, mobile end cumulative download has exceeded 30 million. Good development momentum has also increased the confidence of the market, it is reported that Mango TV will continue to be in Guangzhou, Shanghai, Changsha, three consecutive independent recruitment promotion will be, and strive to "big single broadcast, big homemade, big marketing" pry move bigger market.
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