Marketing suggestion: Using "time tight acute" to improve network sales

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Consumers will quickly, regularly or repeatedly do online deals on fashion, household items, tourism and food, and they love it. For group buying or fast-selling sites, they may take the urgency as a priority and as a strategy for product sales. Even if you don't belong to a website like this, it doesn't matter, you can also learn from these more and more successful websites.

emarketer, a market research institute, recently published a study detailing the growth of this relatively new e-business model, highlighting the importance of e-mail to facilitate web site visits and purchases. As any member of these sites will tell you, if the site owner is able to post a timely, targeted and well displayed reminder, it's almost no problem for the consumer to click on the information, and it's a step closer to the final sales target. The psychological factors behind this kind of behavior are wonderful, and it's not just the urgency that makes these products so tempting:

1, this is a personal thing. It's not a distraction for users to just operate on their desks and do it in their own schedule.

2, this is a very comfortable time of the day. Users can fantasize about everything they want at this time.

3, can minimize the shopping scale. If you buy a shirt, a coat or a pair of shoes, it's not really a shopping spree.

4, so simple and convenient. With just one click, you can continue your work and the items will be sent to your home or office. No need to drive to the mall or try on clothes. There is no need to go shopping again, because the user has adapted to this way.

5. Exclusive rights of members. This artificial privilege has various benefits, including the storage of payment information.

6. Risk-free return policy. This also makes it easier for users to make decisions.

7. Predictability. Every day is full of anticipation, especially when they announce that the next issue has a user's favorite designer work.

8. Urgency. There is no time to think carefully or compare with other products. When you see the right bag, just want to hurry to buy, in case she bought away.

Before you decide to use this strategy, make sure you have carefully considered all aspects of the strategy and are capable of fulfilling your commitments. For their own impulse to buy products, no one is willing to wait a few weeks to get the goods, or can not return, can not get their favorite clothing size and color. To deal with this area, you have to be patient: be willing to collect purchase data over time, identify various segments of users, be willing to try different web structures, minimize access barriers for new users, and share the testing initiative. If you want to cover your users anytime, even if they happen to be eating, you have to be prepared to support mobile access.

This approach to a large extent as a salesman, from the subject of e-mail messages, to the need to highlight products, and then to the website design, all aspects should be considered. Make sure you have enough back-end technical support to meet the regular, timely content updates that your members expect, and have a reliable access platform to access the endless stream of products. Select Smart, validated email vendors to collaborate and send daily reminder emails to entice members to visit your site. Product classification is crucial, because it is through attractive design to display products, to hoist the consumer's appetite.

It is in the long-term interest to ensure that this business model is effective. If your product discount rate is high, then you'd better be confident, through cost-effective products, you can get more new users, but also proved that the original user's choice is right. To do this, you have to be able to scale up, get repeat customers, make quick turnaround products with guaranteed profit margins, and successfully market again with enough quality information.

Does that sound a little complicated? In this field, larger businesses have a huge advantage in buying and other functions that can create economic benefits. Large, more traditional e-commerce enterprises have recognized the influence of the group buying site, has begun to adopt or introduce this model. Recent entry into this area includes E-commerce giants like Amazon and ebay. This is a resource and technology-intensive approach. This approach does not apply to smaller businesses, unless they have occupied a particular niche market, and have covered the audience and received their approval.

But you can't take advantage of this scale effect, and that doesn't mean you can't use the urgency factor in online sales. It takes some experimentation to convince consumers who like to buy discounts to take action quickly to buy their favorite products. You can try some of the following methods:

1, if you have a unique or appropriate products to sell, you can consider with the existing group buying site to work together to use their channels and user coverage. This approach is a good way to introduce your brand to the audience who is ready to shop.

2, before the product release to the website, provides the website member or the buyer to provide the preview page.

3, specifically for members to open special preferential sales time, in this strategy, the U.S. retail giant Nordstrom is a master.

4, for consumers to send targeted daily purchase or regular group purchase mail, so that they can first think of shopping when their own brand. Test all factors in this email, including landing page.

5, for the best customer or best member to provide a time limit promotional code.

6. Consider charging a certain fee for "special" visits or preferential treatment to make the service more attractive.

7. Make full use of social media in websites, social channels and emails to encourage members and their friends to share group buying information.

8, in the website indicated that the stock is limited or carries on the countdown to the stock, for example "the size only has two pieces" and so on the word, urges the consumer to purchase as soon as possible.

9, the consumer finally did not select the shopping cart products for special concessions (use caution).

10, create a special trading section, and in the high flow of places, including social media settings links, link to the forum.

11. Stay away from factors that curb emergency shopping, such as goods being out of stock, delays in similar aspects such as delivery, software downloads or updates, static Web content, dead social networking sites, payment pages that require a lot of data collection, fill in difficult to find code and so on, do not store payment information; Some of the products that need seasoning are not accompanied by any seasoning sweat.

Is time tight acute a strategy? Judging by the sales volume of all types of group buying, this strategy can indeed speed up sales. But if you want to be a good strategy, it has to steer the enterprise in a positive direction, and unless you own an exclusive purchase site, you may be able to introduce the model in a measurable and sensible way to assess the impact of the business.

(Original Http://www.clickz.com/clickz/column/2114029/tips-harness-urgency-online-sales starting on October 5, compiled: Zeng Cui)