Master Wang Cai How to write his microblog

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Play Micro Bo also have a period of time, feel very interesting, in the above often can see some good information and speech, also can express their views freely above to let more people pay attention to, but also know some of the industry celebrities, for the future work and career development to help. Micro-blog promotion has become a lot of internet research on the new promotion channels, mouchangqing once also on the Tencent Weibo, and so their microblog audience reached 10,000, to share their own micro-blog to promote some experience and experiences. As of today, my microblog audience is only 3000 in my early days, and I still have a certain distance from 10,000, so I have not yet shared my experience in microblogging promotion. But recently I have also been studying some popular microblogging how the main operation of micro-Bo, which Cai is the longest I observed, so today and you share the "webmaster King Cai How to write his microblog"

When you play Sina Weibo, you will find that there are a lot of it celebrities in the Internet circle, and the number of fans is not low. Less than thousands of, more than tens of thousands of, I have a simple analysis of these it celebrity fans are the main reasons for the following 3.

1: Because in the industry's own visibility, can take the initiative to attract a group of people to pay attention to him.

2: Easy to be the official special recommendation, such as Sina Weibo will be through various means to recommend some it celebrities.

3: Because it is a celebrity, speech is also easy to be the same popular celebrity Weibo forward, so that more people pay attention to.

This is the reason for most celebrity bloggers, but even the most famous it celebrities, such as "Zhou 祎", "Koo", "Yang Weiqing", and so on, their number of fans is hard to break through the bottleneck of 50,000. I have carefully observed that there are only a handful of it celebrities in the Internet circle with more than 50,000 fans on Sina Weibo. Cai is one of them, the number of fans will be nearly 10W, and Cai is April 15 to open Sina Weibo, than many celebrities are late. It is a coincidence that my daughter-in-law's Bo Hundred Excellent competition site is also the April 15 registered domain name, Baidu search ranked second:

Figure: Cai's number of fans on Sina Weibo

The Internet circle, especially the webmaster Circle of Friends believe that "Cai wins" will not be unfamiliar, the hands of tens of thousands of the best domain name, including g.cn,360.cn,qiyi.com and other well-known site domain names are from the Cai wins the hand, it is recognized that the industry's most cattle "domain name King." Because of the investment of a number of sites, such as 4399 games, CNZZ statistics, 58 with the city, Storm audio and video, the United States Mito and so on, also known as "The King of the webmaster." So Cai in Sina, Tencent opened Weibo after a large number of industry attention, but this is not CAI win Weibo fans can break through 50,000 bottlenecks, to 90,000 fans of the reasons.

Why is that? Today this article I was to decrypt, from a spectator point of view of the CAI is how to write a good microblog, so as to break through the bottleneck of 50,000 of fans, so that more people to pay attention to him. My simple analysis summarizes the following, mainly for several reasons.

Reason 1: The topic of experience is not limited to the Internet, so that more users of the industry to pay attention to.

Because most it celebrities are subject to the industry's limitations, the comments made are more relevant to the Internet. Thus can only affect some of the industry's user groups, so it is difficult to be other industry users pay attention to, so difficult. And Cai wins different, not only will share some of their own experience, more time is to share their own years of entrepreneurial experience and experience. For example, the Internet circle of prominent people Kai-fu Lee and Tang June on Sina Weibo popularity is also very flourishing, because their comments completely out of the Internet this topic. Kai-Fu Lee is a college student's entrepreneurial mentor, Idol, so in addition to industry practitioners there are more students will pay attention to Kai-Fu Lee. And Tang June is a professional manager of the benchmark, so in addition to industry practitioners, there are many white-collar people concerned about Tang June. The first two are professional managers, and CAI is the model of entrepreneurs, although Sina Weibo entrepreneurial background of many it celebrities, but Cai is a minority willing to share their entrepreneurial feelings on the microblog, so in addition to industry practitioners, many are starting to start business is not the industry users are also concerned about.

Reason 2: The classic speech constantly, professional but without losing interest.

Friends who pay attention to Cai Weibo will find that old Chua often makes some classic remarks. For example, the above figure "Micro Bo fan theory" is Cai wins original, the original text forwarded 2,052 times, is a very high data. So Cai Weibo not only attracts fans with professional needs, but also attracts fans who like to collect classic comments, a group that is a very large group in the micro-Borrie. There are a lot of such classic comments, such as the previous Cai wins an original article on "Smart phone Understanding" speech, was reproduced more than 1000 times. It is rare for digital products to be forwarded 1000 times on Sina Weibo. Thus embodies the popularity of Cai Weibo and the classic speech. (See figure below)

Reason 3: Very serious writing meager, original "Micro-blog Tutorial"

Cai wrote Weibo, has played to a state. Not only share your experience thanks and some of the classic interesting comments on Weibo. But also teach you how to write meager, and out of the "micro-blog tutorial." Visible Cai is very serious in writing meager, because of the attitude of micro Bo Seriously, this is also a lot of users will pay attention to Cai wins the main reason. Before and Cai Chat, said to write Micro Bo, in fact, and do a site no different. Are all from scratch, step up. Twitter fans are like visitors to the site. When your fans accumulate a certain amount of time, they will naturally produce the same business value as the site. Just now how many webmaster have their own micro-blog as their own site? Although Cai has been very famous in the industry, well-deserved "King of Stationmaster". But write meager time, still very meticulous earnest, I believe you can understand after reading, why Cai can break through it celebrity fans 50,000 limit it.

Figure: Part of the comments in Cai's "micro-blogging Tutorial"

Careful written microblogging, but also more vitality, can affect others

Friends who play Sina Weibo and Tencent Weibo will realize that some of the Twitter followers are a bit empty. I often see some tens of thousands of-fan celebrities on Sina Weibo who have made a remark, but the forwarding and commenting numbers are woefully low. Because a lot of celebrity fans are recommended quickly up, many fans may not know what the celebrity is doing, inadvertently pay attention to him, but he was not interested in the remarks. Thus causing the surface to see a lot of fans, but send a speech no one forwarded comments.

Last week I did a real test, looking for more than 20 Sina certified friends to help me forward a comment on Sina Weibo. 2 of them have fans on Sina Weibo as much as 1W, but the forwarding effect is poor, and there are few people to forward them. More than 20 celebrity friends to help forward, then the small number of the total forwarding also 40 times.

Later find Cai General also friendship forwarded down, obviously feel the effect is different. After a succession of dozens of people in Cai wins forwarding on the basis of 2 times forwarding, the total number of forwarding from 40 times a sudden soar to 100 times. Let me really feel, some friends of the number of fans although only Cai 1/6, but the effect is 20 times worse. Visible Cai wins fans more real, more active. Because Cai has been seriously running his own microblog, because the previous 3 reasons, so that the following will pay attention to him, most of them are really interested in his speech users.

This is like some forums, although the number of registered users is similar, but the quality of users is completely different. Some forums, although the surface to see tens of thousands of registered users, but may be most of the automatic registration of irrigation machines, so the forum is very depressed popularity. On the contrary, some forums on the registration of strict management, operating well, although only tens of thousands of registered users, but the daily posting of active users are very much. Sometimes do micro Bo and do the site is the truth is the same, how much to pay, there will be how much return.

Just now in Baidu search "Cai wins" collect his relevant information, found that the following first relevant entry is "CAI wins micro bo." It can be seen that CAI is really a micro-bo play out of the game, before a lot of people pay attention to Cai because he sold a lot of cattle b domain name and invested a lot of well-known websites. And now a lot of people, because like to see Cai wins Weibo and attention. Since Cai opened micro-blog, but also constantly through micro-bo see a lot of Bo friends, Cai also invented the "bo friend" this hot word.

Let me also think of Cai in the micro-borrie hair of a speech, today also take this paragraph as the end of this article, hope to encourage some people are worried about Weibo popularity of friends. "Cai: It is wrong to think that you are not a celebrity and have no chance to write Weibo." In fact, to do anything from small to large, all celebrities are never famous to famous. Actually get the recommended attention of many celebrities, can be recommended to a certain degree will stop. Celebrities are also good at writing or writing bad, and how to do better is the key. Not celebrities of the grassroots micro-blog, but also many tens of thousands of attention. There is no way to make a good reason for yourself. "Do not know today this article, to everyone will not have the same inspiration?"

Cai Weibo Http://t.sina.com.cn/caiwensheng
Mouchangqing Weibo http://t.sina.com.cn/mcq0544

2010-5-27

This article first address mouchangqing Network promotion blog: http://www.muchangqing.com/post/260.html (reprint please keep)