Media dealers are widely used in the media to engage in any e-business with

"Media dealers" are widely used in the media to engage in any business with E-commerce, or non-media business outside the unified title, no accurate or accurate definition.

It is precisely because of the lack of definition, so that the current media to engage in a wide variety of electronic business models, each subject is advertised themselves engaged in the "media" business.

The theoretical foundation of the "Media Electric quotient" business development

First of all, the core of media transformation is the transformation of traditional media business to new media business, and this transformation is more the Internet transformation. And in the Internet business model, the current can be widely recognized as nothing more than "advertising", games, electric dealers and value-added services.

For traditional media, advertising business continues to decline, and in direct sales for the purpose of the so-called "narrow" business performance is inaccurate, but also make the new media advertising business for it is a big fat, but can not have a trace of oil star drip into the mouth of traditional media.

But the game, is also unreachable, even if like Chengdu Business newspaper, Zhejiang Newspaper group and Cantonese media have dabbled, but more is a kind of capital operation, few direct business participation mode, can be understood as a pure capital game.

Value-added business there are thousands of species, although there are gains, but can not become the main industry, like how much snacks are snacks, can not replace the status of rice flour staple.

The only thing left is the electric business is the media can focus on breakthroughs in the field, otherwise, relying on the so-called "content for the King", to direct the sale of content to make money, is tantamount to begging on the street, lost face at the same time also harvested less than how much real money, closer to amateurs feeling

Electric business industry chain more, and the media as the front entrance and credibility endorsement of the best intermediary organizations, especially in the Internet line flow dividend near exhaustion, the so-called line of traffic, including vertical regional market flow development began now, with a lot of integration into the entire e-commerce industry chain of the best opportunity.

Now with the popularization of Internet technology, especially the development of mobile Internet industry, including the smart phone terminal tools, coupled with two-dimensional code and other technical means, so that the traditional media has low-cost, low threshold of access to mobile Internet, access to E-commerce business, to directly realize the possibility of advertising to the whole experience of sales, Also makes the media as the foundation platform for the advertising business based on value-added services provided, that is, the electrical business is a possibility.

The progress of Internet technology brings about the possibility and feasibility of the traditional media direct access to the Internet, and the source of the advertiser's demand satisfies and makes the electric business become the best, low threshold, low-cost means and business model, and the business of "media electric quotient" becomes the focus of many attention.

The basic values of "media electric quotient"

To be able to crack this topic, or to accurately draw a roadmap may be an impossible task in the present, but as a line of continuous exploration of the practitioner's perspective, but has harvested a good "media distributor" of a few basic iron law or basic values.

"Media distributor" should first be positioned as a value-added business model of traditional media advertising business, which is a natural extension of traditional advertising business, and this extension should be a natural choice. However, because of the continuity of the traditional media business model in the era of profiteering, this kind of business has not been widely accepted and implemented.

"Media distributor" must be based on the media's own several basic advantages, including "media, channels, regions, credibility, influence, integration," and so on, rather than out of the media itself to carry out the business, it is investment rather than business innovation.

The media engaged in electric business, must be based on self-reliance, absorbing and drawing on the development of the electrical industry advanced results, to take their own characteristics of the "Media network" road, rather than copying the Internet enterprises, especially the Internet electric business enterprises, the so-called mature model, the pattern must be acclimatized.

The media is engaged in the electric business, must be gradual, constantly groping, lean diligence, not step. Because the media itself does not have the experience, the team and the genes to engage in such a new business, "Forging teams, evolving genes, accumulating experience" is a must-have experience.

"Light power Business" is the media can choose to intervene in the "Media distributor" business form. As an important means and form of business model innovation in the process of media transformation, electric business can not completely replace the core business of media industry.

"Media distributor" business in the traditional media transformation into a crucial period of the present, as a business model of innovation is very critical and important, and based on the customer, the media, users of the common needs of the research and satisfaction of the "media" products and services will be the media transformation of the new Hope, no matter how much this hope ultimately contribute to, All are the important practice of the media social and commercial value under the new Media eco-environment system, and the curtain of this practice has been developed and realized in the traditional media of the whole country.

Perhaps in the near future, successful people will use their successful practice of the fact, for "Media electric quotient" definition, by that time, a "media network" business of the Internet test will be achieved phased results.