Mediafed:taptu is a pet of mobile internet age

Recently, the world's largest subscription information provider Mediafed Company (Www.mediafed.com) announced that its important mobile interconnection products TAPTU will be settled in the Chinese market, but also for the Chinese market to speed up the process of fashion, younger.

In fact, as early as the end of last year, TAPTU has quietly entered the Chinese market, but mediafed did not specifically indicate whether the announcement Taptu settled in China is intended to deal with Googlereader exit.

In March 2013, Google announced that it would close Google Reader by July 1, a move that caused uproar in the industry. Now, the deadline is approaching, the industry is generally looking forward to the replacement of Google Reader, and the emergence of taptu naturally reminiscent of this.

In essence, TAPTU is a fully RSS-based subscription tool, but its functionality is clearly much more powerful than Googer reader, highlighting the full web-source search, unlimited depth search, socialization, and extreme personalized content editing. In addition, its "article Flow" concept in the global industry is unique.

As a result, mediafed CEO Ashely has been reluctant to acknowledge the specific connection between TAPTU and Google Reader. He is even opposed to using Google Reader to quit the public opinion machine in China to hold a high-profile TAPTU press conference.

"Google Reader is out of China because it's not part of the era." and taptu into China because it's a mobile internet age pet. "Ashely that Taptu is a concept of advanced, technologically powerful mobile interconnection products, the external expression is" mobile search subscription Platform ", its powerful search capabilities and content integration capabilities is called RSS reader does not have. And more importantly, TAPTU's article flow pattern as well as multidimensional user Orientation feature makes its business model featuring precision advertising already very mature, which compensates for the shortcomings of the past RSS reader's lack of commercial ability.

"Lack of personality and lack of social integration are key reasons Google Reader cannot survive," he said, referring specifically to social networks, ashely. Google Reader is the only reader that has not changed over time as other RSS readers evolve over the times. It's kind of weird.

Google is clearly aware of the problem, but its solution is not to refine Google Reader, but to destroy Google Reader. Brian Shih, a former Google Reader product manager, confirmed that Google Reader's decision to withdraw from the Chinese market was related to Google's Blaine Sch social networking site Google +.

For the internet, which is accustomed to the autumn wind of spring months, it will soon be over, but what next? Google Reader fans will have to ask a question at a loss: who is the replacement and who can replace it? In any case, there is a consensus that the new substitutes will be more perfect, The only sign that it can be a replacement is that it makes people forget Google reader very quickly.

Obviously, RSS did not carry forward its original glorious ideals, but this technology has spawned a highly compatible with this era of the reading platform, such as Taptu, Flipboard, Zaker, NetEase reading, they will become mobile darling. Maybe one day Google will try to bring Google reader back to the dead. But for now, rivals like Mediafed are eyeing the sidelines, waiting to replace Google's position with their services.