Mengniu Ranch University launched "Swap calories" to give calves a warm winter

November 13 early in the morning, 零下2度 cold air and some cool attack, Yinchuan Crescent Lake Pasture is already full of warmth, 80 "contestants" are assembled here, to participate in a special "calorie swap" campaign initiated by Mengniu Ranch, to make a calorie with their love, In exchange for a winter coat for the calves in the pasture. "I hope we use our own love and enthusiasm, let the young calves have a warm winter, this is also a good way to relax after work." "Mengniu Dairy Business Management system, general manager of the Northwest region Huang Hua in the event initiation ceremony of the activities of the original intention." The event's 80 public welfare volunteers, from the Crescent Moon Lake Ranch, Wuzhong Veterinary Medicine Service Center, Qingtongxia feed, Ningxia Great North Agricultural technology company, as well as Secco star Breeding Company's partners, and pasture, Mengniu employees, Tsinghua University students, their task is to carry out up to 15 kilometers of "swap calories" , each 700 calories to change a vest, so that every contestant feel full of challenges. With Mengniu Dairy Milk Source System Yinchuan Division general manager Guo Jianfeng a command gun rang, 80 contestants for the calf's vest to run up! Jogging way, Mengniu Ranch main University carefully set up a number of interactive small links, such as the correct answer to the chief of the three of the problem, you can get "I am the best keeper" back affixed a piece, if again set up to 30 praise, you can receive the "Moo Moo cow Bag" one. At the end of the jog, a total of 80 delegates successfully exchanged for small vests, volunteer representatives into the pasture, together to witness the cattle ranch calf wearing a vest process, the real calorie into winter clothes. "See so many people come to participate in the calf donation vest charity activities, the heart is very moved." Believe that happy cows will produce happy milk, bring people happier milk to enjoy, in the future we will use better milk to repay everyone's concern. "Makawa China ranch Lord Huang Jinyao eyes full of happiness and joy said." In the 2014, Mengniu was attaching a more profound action note to the brand proposition "only for a bit of happiness". That is--a little bit of good, through the "exchange of calories" form, so that more partners to join Mengniu "have you the most beautiful" platform for the fulfillment of the public service, but also to "a little bit of good" interpretation of the public interest.