Mention the domestic clothing discount retail market, many people will think that only the goods will

Mention the domestic clothing discount retail market, many people will think of the only product will. Only the product will grow alarmingly in recent years, sales revenue last year more than 4 billion yuan, this year is expected to break through 9 billion yuan. and offline discount leader brand top grade discount hard work for more than 10 years, and now the sale is only 203 billion yuan. Thanks to the high inventory of apparel enterprises and the rapid development of E-commerce, domestic online clothing discount retail has made rapid development, but in the United States is indeed another situation.

The American clothing discount retail market is very developed, is one of the main growth points of retail market in recent years. Sales growth in discount retail giants is significantly higher than the industry average, with listed companies rising in price. Information shows that the United States apparel discount market transactions accounted for the overall retail sales ratio of 10%. America's clothing discount market mainly under the line, formed a lot of large outlets and to TJX, Ross as the representative of the brand discount retail giants, E-commerce accounted for is not high, development is not satisfactory.

Brand Discount chain

Brand discount retailers are mainly selling clothing and accessories from branded manufacturers at lower discounts, which are generally seasonal goods or inventories. For designers or brand makers, fashion and popularity is the key to their access to sales and profits, but sometimes it may be because the design does not meet the needs of consumers or excessive production led to some inventory, they will usually be the inventory or the season of goods to 20%-60% discount to sell to discount retailers, Sales through their channels. For these discount retailers, there is generally no excessive margin space, usually between 20%~25%, the key to their success is the ability to form a scale effect, internal management and operational capabilities and relationships with suppliers, where the relationship between suppliers is very important, This determines whether they can get enough goods and attractive discounts.

TJX, Ross and Big Lots are the three giants of the market, basically under the main line of sales, set up across the United States sales network, occupy a considerable part of the market sales. 2012, the three sales reached $258.78 billion, $97.21 billion and $54 billion.

Other players on the market include Syms Corp., Stein Mart, Chico ' FAS, Filene ' s basement and DSW, whose sales are generally within 1 billion dollars.

Outlets

Outlets (Outlets) is known as the "Brand Direct Marketing Mall", originally originated in the United States, the first is "Factory outlet" specializes in the factory tail goods, and then slowly developed into brand manufacturers, agents and even the department store, such as the participation of large brand discount shopping malls, become an independent retail business. In recent years, as a result of the economic downturn, high unemployment, outlets of the higher discounts attracted a lot of consumers to patronize, deeply sought after.

There are more than 300 outlets in the United States, Premium Outlets, Prime Retail Group, Tanger Factory Outlet, Centers Group properties and new plan Excel Realty Trust is the top five developer of the Austrian Leicester.

Since 2002 Lufthansa introduced the first outlets, this type of retail business in the country has also made a very big development, all over the construction of the Austrian Leicester also gradually rise, but overall development is not standardized, mixed.

Online discounts (e-commerce)

America's offline discount retailing is well developed, and the reverse line is a bit sluggish. TJX 2004 launched the channel of electricity, the loss of more than a year after the closure.

Overstock and Bluefly are two major online discount companies. Overstock website in 1999, the main selling brands, non-brand and tail goods, including home, clothing, watches, jewelry, electronic products, audio-visual products. Bluefly Inc. was founded in 1998, operating brand-name clothing, bags, shoes, jewelry and other discount products sales. Overstock nearly three years of sales in the basic 1 billion U.S. dollars up and down, and offline discount giants big gap, and growth is weak. Bluefly nearly three years of sales revenue of roughly 90 million U.S. dollars, because the stock price for a long time less than 1 U.S. dollars, has been suspended.

In recent years, the world has arisen a wave of limited-time discounts, in the United States more well-known there are gilt Groupe, hautelook, and so on, these enterprises in a short period achieved a relatively large development, but also is only a supplement to the discount market, compared to offline operating income is not a lot.

In short, in the United States clothing discount market is dominated by the line, online is only a supplement, and most companies do not live well.