Micro-blogging is: can social and public profit

"I think it's becoming more and more useful to see my microblog officials and journalists growing," he said. "Writer Yuanjie The microblogging that already has more than 1 million fans as his" media. More than 1 million of fans, plus forwarding and only talking, Yuanjie an estimated 2 million readers, compared to an urban newspaper.

"More than 100 fans, you are the magazine, more than 100,000, you are an urban newspaper, more than 100 million, congratulations, you are CCTV." "Such advertising words are ubiquitous on e-commerce sites.

"Weibo has resulted in a significant reduction in the cost of content production. "Innovation Factory CEO Kai-Fu Lee (Micro-blog) that the previous Internet production content is still a very complicated process, to have tools, to lease the server, and then the threshold of the blog is not low, need to write a decent article." and 140-word microblogging, users can be issued in a few seconds, and then will be based on real-name trust to produce viral transmission.

It is the micro-blogging production cost is very low and real-time communication, social networking platform features, let it have the opportunity to develop into the internet has unprecedented impact of the platform.

Tens user record "11 15"

The Shanghai "11 15" Jiaozhou Road high-rise fire before and after, micro-Bo channel has served as one of the main transmission.

On the news of the "11 15" fire, Weibo acted as the main force for the dissemination of information. In the high-rise fire half an hour later, the surrounding or through the netizens began to Sohu, Tencent and Sina microblogging platform upload real-time pictures, broadcast the scene situation, each person in the scene has become a live event, and real-time access to widely forwarded, discussed. Such celebrity microblogs as Pan Shiyi, Wang Shi and Yi Jing are also wrapped up in the popular microblog, which is part of an organic spread of public events.

7th after the fire, micro-blogging on the scene of the text and pictures, than the fire at the time of the forwarding and discussion more enthusiastic, become the most popular topic, almost cover everyone's microblog content. From the scene of the picture, text live, to the in-depth questioning and thinking of the incident. From celebrities to ordinary netizens, the incident of almost all angles to dig deep.

Fire scene is a 100,000-person level of activity, and the microblogging platform on the day of the forwarding and discussion is millions, concern even tens other. No media platform has ever hosted and triggered such a large level of interactive communication.

From the territory to the public platform

At present, Sina Weibo Weibo is the most fan of Weibo is Chen Yao's. Has 4 million people. Singer Faye Wong, without a real-name Veggieg, also has more than 1 million fans. See Sina's microblog rankings, entertainment, sports stars, entrepreneurs, media people, academics and other celebrities occupy the forefront.

Microblogging has become an entertainment reporter needs to focus on the message "main channel", such as Big S, Wang Love, such as a large number of entertainment news. Sohu CEO Charles Zhang and Zhao Benshan, Zuying, Amin and so on in the house to eat hot pot, also in the dinner to take photos, sent to Weibo. In the past, you need someone to keep track of the photos that are available on Twitter.

Microblogs such as "poison", such as the opening of micro-blog from 2009 to now, the average actor Liu write at least 6 micro-blog every day.

"Weibo can satisfy users such as self-realization and other levels of psychological needs," said Kai-fu Lee, "sometimes in the evening on the microblog to get one o'clock to sleep." ”

Sequoia Chinese partner Shen says he knows the bosses of publicly traded companies that have not even used the most basic Internet products, but will soon become loyal users of Weibo.

More than half a year ago, Weibo's influence was limited to small circles such as the It circle and high-end crowds in the city, when a meeting of the IT community boarded the popular list of Sina Weibo. On Weibo, there are persistent complaints about the poor aircraft service, with little talk about trains and long-distance buses, and the topic of an Internet company becoming the biggest hot spot, which explains the limited coverage of Weibo.

In Zhang's opinion, by the entertainment star first to promote the micro-Bo tipping point, then the Micro Bo will gradually become popular, from a currently only tens of millions of users of the "minority channels", as a coverage of hundreds of millions of users of the universal service, in this process, is the key to the development of micro-BO platform.

Weibo is becoming an expression platform for public opinion from a small entertainment territory. In recent months, more and more public hot spots have been linked to microblogs, even from microblogs. At present, Xiamen police even in micro-blog on the reward for a clue to solve the case.

"Only by doing more than half of the total number of users in China will the impact be truly irresistible." "Sina Weibo business Department general manager Peng Shaobin said.

Is profit a pseudo problem?

Fang Sanwen, the former vice president of NetEase, now get 100 million users is the most difficult thing in the world, in 100 million of users to make money, it is the easiest thing in the world.

Therefore, for micro-blogging, the profit model is a pseudo problem, the number of users is the real problem.

The Swiss credit investment report is starting to pay high attention to its user growth, and its latest report says that as of July 2010, Sina's top 100 microblog bloggers had 67.9 million fans, up 24% per cent on a month-on-month basis.

Sina's top 100 Weibo authors have a total of 30% followers. The number of fans of Sina's top 100 Weibo bloggers is expected to overtake Twitter in March 2011.

As a result of micro-blog to achieve a high degree of information flow and interpersonal relationships, micro-bo message, user and relationship of the three basic elements of integration, micro-blog allows users to produce content, information dissemination of the intermediate link is cut off, as the core information source of the parties themselves can come out to speak. In the process of forwarding, commenting, continuous production of new content, and the formation of social relations.

Users through the micro-BO focus on the function of personalized information acquisition, instead of news browsing, through the topic of comments, forwarding, to achieve a more common topic of participation and expression. And users can launch the topic through micro-blog, a one-to-many spread, and through the integration of letters and instant messaging, to achieve a one-to-one communication with friends, social networking to achieve the expansion of the interactive management of friends, the status of understanding.

In short, this is a platform-level business that allows an internet company to move from application to platform-level companies. China's Internet-recognized three platform-level companies, Tencent, Alibaba and Baidu. Alibaba employees do not have to sell their own things only need to maintain a good platform, and Baidu as long as the maintenance of good search services do not need to produce content, Tencent is by virtue of an instant messaging platform, can load hundreds of business.

And the previous Sina portal to update every link on the page, but Sohu and Tencent in 2 years ago the rise of power, making the portal advertising revenue pattern changed. Through Weibo, the traditional portal can be a strategic transformation of the company, from the Simple Network content distributor into a network open platform.

Sina Weibo platform strategy is to let developers around the microblogging development can make money products and applications, in the future, Sina Weibo will and third-party developers mainly use the partitioning mode, to gain share of benefits.

Cai, an angel investor, says Facebook has about 200,000 apps and Twitter has more than 150,000 apps. Eventually all apps in the PC Internet age will move to Twitter. Today, Chinese netizens are about 400 million, but the number of mobile phone users in China is over 1 billion. In the future, these user groups are potential microblogging users. When the user reached more than hundreds of millions of, Weibo can even directly into E-commerce, individuals on the Internet can build a network platform or even an online shop.

Shen that Facebook's valuation today could reach 4 million dollars because it has 500 million people in its social circle, and there are already a lot of developers on Facebook, some of which have reached nearly $1 billion trillion in turnover, near $5 billion trillion in market capitalisation, These are achieved on the basis of an open platform.

"Weibo may create a lot of business value, including the promotion of E-commerce enterprise-class services." Lee said.

But the key point, Peng Shaobin see very clearly, Weibo's biggest challenge is still how to reduce the threshold to attract more users, Weibo, despite its influence in the first-tier cities and the high-end crowd, how to open the situation in second-tier cities and rural markets, still need to work hard.

@ygz: More than 100 fans, you are the magazine, more than 100,000, you are an urban newspaper, more than 100 million, congratulations, you are CCTV. ”