Tencent application Treasure "micro-download" launched, its innovative app micro-letter and other social channel promotion model quickly won the attention of developers and hot. Full open application So far, has tens of thousands of application access, for developers to bring the ultra-high load and successful conversion rate is more than the developer's expectations, of which the first access to the Jingdong Mall in the access to "micro-download" After the download volume climbed, the average daily conversion rate reached more than 90%, sing bar, the United States, Cool Dog music applications such as the download conversion rate of more than 85%, the other first water test Ctrip, net, tick taxi, today's headlines and other super hot applications have achieved extraordinary results. (Jingdong Mall and other benchmark application diagram) iOS and Android two-dimensional code "one" has been praised "micro-download" not only the continuation of the ordinary two-dimensional code a key to download the simple and fast, the success of the Android and iOS system two-dimensional code into one. Developers only need to put a two-dimensional code, Android users and iOS users can scan, scan, Android users will enter the application treasure for download, iOS users directly into the App store. In addition, the use of "micro-download" function of the building elevator ads, users can directly scan the ads in the app two-dimensional code to achieve a key download, and through the application of Bao to achieve security, fast, convenient download applications, to prevent unofficial bad applications through two-dimensional code channels to invade the user's mobile phone. For developers, not only to ensure that genuine application distribution, but also to enhance the offline advertising effect. At present, Tencent Open platform has been the application of the "micro-download" Marketing capacity of the full open to all mobile Internet developers, developers can be launched online app two-dimensional code, online micro-trust friends to share the download application, and so on, greatly reduce marketing costs, thereby reducing the developer's operating costs. Full application has been opened for developers to access the current, "micro-download" has been fully open to developers, the self-service application channel has been opened. Developers login to Tencent Open Platform (http://open.qq.com/), in the "Application Management" interface to select the application online, into the application of information management can find the "micro-Download" Self-Help application page. It is reported that "micro-download" In addition to the initial push of micro-letter social promotion of the new model, later there are more lines under the linkage of the surprise action, please continue to pay attention to developers.
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