Microsoft China: Ground gas

Microsoft is adjusting its Bing market strategy in China. The internal mail from Microsoft's Global executive vice president Lurkey shows that the adjustment is based on 2 aspects, 1 is to adjust the global strategy to focus on China first. 2 is Bing's product strategy. Try to change the grounding gas from tall. The following is the Microsoft Bing Adjustment of relevant information: 1, product strategy to adjust the direction of product adjustment, sharp observation summarized as: a change to the past, the practice of high ground gas. An obvious example is that the company's home page, began to choose to sell Meng animal dialogue pictures closer to the user psychological distance, each picture of the two animal pictures have interactive relationship. Previously, Bing walked a tall route, the picture choice is generally more serious, now choose the picture is basically in line with the Chinese user good picture as Bing home page picture. Another point of product strategy tuning is that Bing offers a range of users to edit, along with the Bing homepage revision. During the 5.22-No. 5.24 period, the user can create content by adding text editing area to the homepage by the exception of the picture, meanwhile, Bing through Sina Weibo, Tencent Weibo, Renren, watercress, QQ space to share the entrance. In particular, this is a bold attempt by Microsoft in the Chinese market, and Microsoft will decide whether to continue the adjustment based on feedback from users. Last month, Microsoft also tried to launch some special effects and games on certain festivals, such as the Qingming Festival. 2, the market strategy to adjust the Microsoft strategy for Bing, in the previous move first, cloud-first based on, plus China for the first one. The Lurkey team said Bing would change the way it was previously released in the United States before being globalized. The reason for this adjustment is that the Lurkey team believes that Microsoft is targeting China as Bing's core research and development base and target market, so Bing is experimenting with local research, innovation, and then the world. In addition, the Lurkey team also released several other signals: 1, the business model-bing will continue to adjust the search is a business model, and Bing for Microsoft's overall strategy played a significant role. Today, there is a news that Microsoft released free Win8.1 with Bing, only for OEM manufacturers. The mode of thinking about Bing has been in progress. 2, Direction-Mobile internet Lurkey team points out that mobile Internet is a focus of Bing's future. This means that Bing's marketing strategy is likely to accelerate the expansion of smartphones and tablets from the PC side. 3, the competition strategy Lurkey team said that Bing's goal is not limited to the Google or Baidu and other search engine competition, but also to bring interesting products to users. In fact, this can be seen from the version of Bing homepage.