Mid-Autumn 60,000 sales 10,000 fans only need 4 months to build

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Micro-Credit Marketing is now in full swing ah, all kinds of tricks of various marketing, do not also say that, can be said to be a few happy families worry ah. I am a small cui is also from the drip, although has 6 years of experience in the website operation is also in constant learning ...

Today to share with you is the title, I hope you master great God not to shoot bricks, white people can have some harvest.

1. Briefly

I am operating a food company, product 5 Series more than 300 varieties, well-known brand region line Word-of-mouth Good, consumer groups of women 18-45 years old for the main consumer, brand loyalty, the region has more than 70 entity stores, has its own distribution logistics, as well as production lines.

2. Network Marketing tool Selection

This kind of enterprise network sales did not do, and now began to analyze the internet situation of the current micro-letter comparison fire, then do micro-letter. 3721.html ">2014 year May officially began to do micro-letter: Public registration, certification, the establishment of the forum, content and so on!" 15 days later, (team number of 4 people).

3. Event Planning

Micro-signal set up, how to suck powder ah? It's known to all. Then do chant: Smashing golden eggs, scraping cards, large turntable, coupons together, are set up. Powder of the place is the entity store, do a good channel two-dimensional code, distribution down, all kinds of stickers, pop all kinds of sticky, micro-letter activities officially began! After 1-2 days to see the micro-letter background powder, just add more than 400 fans, this is wrong ah? and shop traffic is disproportionate ah, what is the problem of powder so little ah? Check out the store, Shop service staff are busy selling, many customers will not scan two-dimensional code, participate in activities are not interested in, are deceptive, where there are prizes ah! Of course, what is their imagination, the customer did not scan two-dimensional code. When I come back, how can I do this, I think for a long time, I have participated in various company activities, also did not have prizes, if I am an outsider I will not participate. Can more directly let the customer see is really a prize, there is a way! Oh ~ ~ ~ Scanning two-dimensional code to pay attention to the micro-signal to send gifts! That's straight! The first day of the start to send out more than 3,000 yuan prizes, Each prize value is 2.5 yuan, directly to more than 1200 fans, I am in the shop and every customer said, pay attention to the end of the prize, a day to smash, scrape, a turn and prizes, can play 3 times a total of 9 times a day. The prize in the interest rate set is 5%, after many adjustments, fans on the fast, new problems again.

4. Graphics and text off the powder

With a large number of fans we can sell products, sell goods!! Product selection is good, the picture is done, push the text, the day 17 o'clock in the evening more mass graphics and text, the next morning I see Sales and micro-letter backstage, reading rate is very low less than 1%

Powder off the serious, cancellation of attention more than 400, product ordering is not much (not open micro-letter payment, micro-letter ordering Shop to collect payment method). Meditation, I have so many years of network operation this error is not to have: soft wen ah direct hair Product sales information, this is wrong! Soft Wen, looking for someone to direct the animation hand-painted, a small story was born! Haha look good ah, I went on, the result needless to say.

5. Mid-Autumn small test

After many times of toss, sales, soft add powder, drop powder, fans have left 1W, accumulated a lot of experience. Mid-Autumn Festival selling mooncakes! According to the experience of the previous sales of soft writing, the page also finished production workshop also arranged, began to start, the way is the micro-letter book, the store delivery payment, daily look micro-letter backstage, sales backstage, early order not much slowly approaching the mid-Autumn festival near the increase in the number of more and more fast, August 31, September 2 Shop delivery, more than 10 days to order about 1700 boxes of the sale of several styles of mooncakes, a variety of prices, (the shop does not have the goods) for electricity, I still go to the store to the customer shipments, to see the situation, the first day of delivery is not much, into the shop customers directly to buy the moon cakes gift box, because it is too good-looking, I am sorry not to sell, Book out, and strongly ask to buy, I'm sorry to add micro-letter it! There are activities to pay attention to it! The customer muttered to the pity Ah, do not know this thing ah, explain in ... This day to do this, moon cakes did not mention a few boxes, near the end of the time to mention a few boxes, off work, this day a total of more than 20 boxes! My fire is up! This is more than 1700 boxes Ah, booking does not necessarily come to take Ah, did not pay Ah, this is over, huge loss Ah! What do you do with the moon cakes? Look at the 2nd day, The 2nd day the number of the morning more up, to the time of work, the phone rang, a sea of people into ah, I sweat! There is no time to rub, I am booking a small box I want to change a big box, I want to add 10 boxes, did not expect this product in kind so good, I also want to add, all kinds of problems, various solutions, all kinds of delivery payments, today finally busy, A total of more than 800 boxes, the heart a little bit the bottom, the 3rd day all finished, but also beyond the N box let the factory to do, to the customers to go. Out of the shop door slumped on the steps, (tired) looking at the darkening of the sky, a wisp of wind blew a hint of coolness, my heart ... Are you writing prose? Oh, wake up, hehe ~ ~ ~ The result needless to say, all sales completed, but also exceeded! Sales are more than 60,000!

6. Thanks

First of all, thanks to our team, thank the company, XX company to provide the micro-letter framework, thanks to the difficulties. ...

7. Subsection

Network operation for n years some things are expected, write out to give the novice a revelation, I have seen more than n master Dongdong, practical is the hard truth, I am not a brick home, that is, a brick powder it! Due to the limited space, only a simple summary, more can add my micro-letter: abcd100 Talk about the micro-letter that thing, Master Little White Don't look. such as looking forward to the next article, a lot of praise, the article natural many.

Author: Tri Yu