Millet Investment radio, how to turn sound into business it's a problem.

Millet invests in a radio application company.

Yesterday, Litchi FM announced a 20 million U.S. dollar C round financing, in addition to the original investment Fang Jingwei China and the morning Hing venture, millet Technology and the capital involved in this round of investment.

Litchi FM is an emphasis on UGC (user-generated content) of the mobile phone light radio applications, users can open their own radio, recorded on the phone audio programs. Prior to this, the Litchi FM has won the latitude and longitude China millions of U.S. dollars a round of financing, as well as Jingwei China and Chen Hing Chong Appeal to invest in the 10 million-dollar B-round financing.

After Chen joined Millet as content investment and content operations vice president, millet successive shares of Youku Potato and Archie Art, in the video content end exerting force. The investment in Litchi FM, a large part of the reason is to complement the audio end of the short board.

Rai, the Litchi FM CEO, also confirms this. He said that the future of Litchi FM audio content will be integrated with MIUI depth, for millet mobile phone users to provide content services.

In fact, the intimate relationship between Litchi FM and Millet has a long history. Before this, the content of Litchi FM has been connected to the Millet TV, and Litchi FM also introduced a special optimized version of Millet pad.

In addition, Rai revealed that, after obtaining financing, has been the Litchi FM hope to try the community-type Electric trader transformation will also begin to accelerate the pace, the future users may be directly on the Litchi FM to buy books, film tickets.

Litchi FM, mobile phone radio applications are also unique. Dragonfly FM users can not only listen to traditional radio stations all over the country, but also listen to the voices of the stars, such as Guo's crosstalk. Himalaya radio station to take the differentiated route, gathered a large number of users like Shuwang. Koala FM is based on the car market, the steady expansion.

It seems that over the past year, the sound of mobile phones has become more and more popular. But where is the business model for audio radio applications? It seems that neither they nor the investors are particularly clear-a few mobile radio applications, up to a few 20 million dollars in financing, is clearly just a small spray in the capital market.

The voice on the phone is very hot, but how to turn the sound into a business is probably a problem.