Mining the long tail keyword with the way of thinking mapping system

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Previously shared an article "E-commerce site mining long tail keyword experience sharing", that article to share the excavation of the long tail keyword method is suitable for the title keyword when used. Mining more than 10 20 related long tail keywords is not a problem, but it is difficult to dig one hundred or two hundred. Is the long tail keyword is not enough system.

How does the system excavate the long tail keyword of the target word? That's what I'm going to share with you next. Below the Jingxi Rouge shop and letter to "BB cream" this keyword to share my thoughts.

The above diagram, let us very systematically from "BB Frost" as the first (1) level topology display. This keyword from the price, brand, efficacy, origin and other aspects of the topological analysis. As the first level of long tail word mining, although compared to "BB Frost", the topology out of the "card Blue BB Cream" will have more advantages, but the competition is still strong, the cost is still high. How to reduce the weight of this high energy-consuming long tail? So I did a second-level long tail of BB frost again to show the topology dimension. The following figure

It is clear that we can make a more accurate long tail word mining for the key Words (2) by using the second-order topological diagram of two-level keywords. For example, "Lammi BB Cream" and "whitening bb Cream" or "Blue BB cream", its goal is very strong, can be more accurate matching user needs, so the conversion rate will be higher, more importantly, the keyword competition will "Lammi BB cream" will be much lower than the latter two keywords, This will greatly increase our ROI.

Through the above method, we can be very good about the BB cream in the various types of key to the big sweep. By way of mind mapping, you can get a good collection of keywords you don't want. If necessary, you can also carry out the third long tail keyword expansion. The keyword topology can also be analogy. For example, BB cream belongs to the category of make-up, and BB cream is a make-up category for more than 10 kinds of purposes, so that you can provide our work efficiency.

This article is written to the end, thank the cosmetics website Jingxi Rouge shop http://www.yanzhipu.com Operations Director Qi General give and trust and help. This article A5 the first, welcome reprint exchange.

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