Mo Mo official on-line "to shop pass" test water O2O commercialization

August 15 Morning News, mobile social applications today the official online new function "To shop Pass", for offline businesses to provide online advertising platform, businesses can be based on the location of accurate delivery, and real-time interaction with users.

In the "to shop pass" platform, the merchant can submit information through the audit to become certified business, set the geographical range, put time to develop advertising plans, ads will be audited by the MO after the launch. If two businesses specify the radiation range and delivery time is completely coincident or partial overlap, will take the "first come first-served" approach, the priority to display the early delivery of the business. "To shop through" the entire launch process can be done on the phone.

Mo Mo Technology coo Wang Li introduced, in "to shop Pass", the merchant information is embedded in the form of the native advertisement to the nearby page column, although the style has the difference, but the information and the merchant presentation Way is similar with the ordinary user, does not affect the user experience. In addition, compared to other advertising systems, "to shop through" can be independently completed by the mobile phone delivery mode and in accordance with the estimated coverage of the number of users to charge the model, is also the original, different from other platforms business model.

At the same time, Wang Li also said, "in order to prevent bad information to the user caused harassment, unscrupulous businesses, casual advertising users have been limited access to the user." ”

According to the official data, as of the end of June 2014, the total number of registered users to 148 million, the number of active users month 52.43 million. "To shop Pass" is a stranger after value-added services, advertising, games and other business models after another commercial attempt. (Nan)