Mobile is the future of retailing, but it's not coming too soon

Absrtact: Mobile is the future of retail, but it's not too soon (publishers Weekly) at the weekend, at South by the Southwest Congress held a theme for the retail movement of the exchange session, all participants agreed: Retailers have lagged behind the mobile development

Mobile is the future of retailing, but it's not coming too soon (publishers Weekly)

At the weekend, at the South by Southwest Conference, an Exchange session on the theme of "retail mobility" was held, and all participants agreed that retailers were lagging behind in mobile development. This means that all the possibilities of change are likely to come very slowly. Keeping the move in sync with the existing business model is a pretty complex thing to do. So what will the future be like? Mobile retail app apps will use personal information to improve the consumer's shopping experience, while also making shopping more personalized. For example, when a consumer walks into a store, the phone tells the customer how many pairs of shoes are available in the store.

The future of mobile payments and mobile advertising will be very bright (Huffington Post)

With the development of mobile payment and mobile advertising, it will lead to the combination of both inevitable and unable to get rid of. Dan Meyers, the owner of a family dry cleaning shop in Indiana State Hobart, is looking for some development for his business. "Last year, we were sick of old-fashioned cash-receiving machines, now we are using the mobile POS solution provided by Payanywhere," he explained, "When we put our dry cleaning clothes in front of our customers ' homes, they simply brush them lightly, which is convenient and safe, and customers like the way they pay. "Tethrton is also excited about the potential of mobile advertising, in addition to the optimism that businesses have about the prospect of mobile payments."

Mobile ads usher in revenue Challenge (mobile marketer)

Recently, the market research company comscore published a Mediametrix report, the most significant change is that almost all advertising audiences have increased mobile media properties. The report shows that it is important for mobile audiences to have digital media properties, with Google, Yahoo, and Facebook being the top three sites for mobile users to visit. The three sites are about half the size of their personal desktop computer users. At the same time, Pandora's website has more mobile users than twice times the number of individual desktop users. The report also notes that some of the major online advertising companies are moving gradually into the mobile world, a change that is full of drama.

Mobile apps are emerging (app Annie via Forbes)

App Annie is an App Store analytics company. Recently, they submitted a report. In the report, they stressed that social networking as a phenomenon is constantly rising. Their research shows that social media is the third largest category of revenue for the iOS store, compared with last year's revenue category rankings, up 9 places in front of the social networking category, games and productivity app apps. The most impressive thing about the social networking category is that only a year ago it ranked 12th.

Every year, social network app downloads are growing at a rate of 30% (now accounting for 5% of all downloads in Apple's App Store), and the revenues from these downloads are almost doubled, and today, social networking app revenues account for 3% of the total revenue from Apple's App store. The phenomenon is pervasive in all regions of the world, with Japan and the United States still in the lead, but other countries and regions have grown in addition to the two countries.