Mobile phones into the new air to the ball cell phone chip dealer ranking Brew Shuffle

The rise of the tablet phone (phablet) will affect the market rankings of smartphone chip makers. Global handset factories competing for cheap, highly-regulated tablets, detonating multi-core, highly integrated processor demand, have inspired Samsung and Heiss to step up the development of the eight-core program, while Qualcomm (Qualcomm), MediaTek and Bo-Tong (Broadcom) layout of quad-core applications and basic-frequency chip integrated public board And even the mainland operators plan to improve the 7-inch flat chip, to low-cost advantage across the market, will lead to mobile phone chip situation PI change, and even affect the ranking of chip dealers shuffle.

HUNZENWI, director of the Gartner Wireless Research Division, believes that Intel's latest mobile phone chip platform has also dramatically improved power consumption and is expected to enhance its competitiveness with arm-based chip makers.

HUNZENWI, director of wireless research at Gartner (Gartner), said the 5~6-inch tablet phone became the spotlight in the International Consumer Electronics Show (CES) this year, indicating that the first-line mobile phone brand plant has shifted the focus of higher-order product development to such design. In recent days, mobile phone OEMs in mainland China and emerging countries have considered that most local consumers are unable to buy tablets and smartphones at the same time, and are more likely to invest in developing a tablet that is compatible with both, and will stimulate market buying with affordable, high-spec product strategies, It is expected to accelerate the application of this design from high order to medium low.

However, Hunzenwi stressed that the tablet mobile phone between the flat, mobile phones, because of the demand for high-resolution display specifications, must push up the system processing efficiency, will lead to IC design industry to accelerate the expansion of the core number of chips to pull high operation time Pulse. In addition to Samsung has used arm International (ARM) big.LITTLE solution to build eight core processors, the estimated this year there will be 3~4 business to invest in research and development of the eight core solutions.

HUNZENWI analysis, this type of design is only enabled at most four cores, can be called alternative four core design, once the chip operators can break through the central processing unit (CPU) core software switching, heat dissipation system technology shackles, will break the current four core competition played inextricably situation, and gradually affect the original has a higher market for the chip business status. At present, MediaTek and Heiss this year are planning to use the size of nuclear design, to develop 4+2 or 4+4 and other core processor architecture, follow-up product progress deserves attention.

In addition, considering the high cost sensitivity of mobile phone plants in mainland China, the solution for the future multi-core application processors to integrate time-sharing/crossover Long-range Evolution Program (TD/FDD-LTE) multi-frequency multimode baseband chips will also become another key factor in the market for chip makers ' decisive action.

As the second half of this year, China Mobile is expected to start LTE service providers, then, mobile phone manufacturers to achieve global roaming, communication specification upgrades and cost control benefits, will seek to integrate the multi-frequency multimode base-frequency chip application processor program. Hunzenwi stressed that the current mainland China smartphone chip public Board of the leading market for MediaTek, exhibition and Qualcomm, only Qualcomm and MediaTek have a fuller td/fdd-lte chip integration capabilities, will be the lack of td/fdd-lte dual technical capabilities of the exhibition to bring impact, affecting the city's ranking changes.

On the other hand, Hunzenwi that mainland Chinese tablet-chip makers also have a chance to come out in the tablet phone market. As the screen of the tablet phone gradually extends to more than 6 inches, closer to flat-panel design; As a result, mainland chipmakers, which have practiced in the 7-inch tablet market, have also had the opportunity to launch Low-cost, core-product offensives, further straddling the flat-panel mobile-phone market, to bring new variables to China's mobile-chip city rankings.