More important than Millet 4.

July 10, Millet official announced that the annual conference will be held on July 22, the CEO of Lei's top micro-blog gave the launch of the publicity posters, suggesting that 4G network and metal shell of the millet mobile phone 4 is the theme of the Conference.

Also almost at the same time, Millet Vice President Hong Feng in the Geek Park delivered a keynote speech. In addition to the "18 months later, the millet equipment will carry 20% of China's mobile internet traffic," said Miui, the head of the director of the future of Millet also discussed the ecosystem and MIUI in which the role played.

Using systems to create intelligent portals for apps

The competition for various UI or OS is already very intense. In addition to MIUI, there are the Phantom FlyMe OS, Hammer ROM, Iuni os and cm. Hong Feng that the use of system pre-installed software to control the application of distribution "is already a more traditional way of thinking." He said in his speech, "If every living scene has an app, it's not really a practical thing." What we do is make the system have a better entrance, the integration of these services, such as Millet is now in the Address book has increased the function of charging charges. Even if you enter McDonald's in your address book, you can find the takeout phone call from Mai.

The millet phone can also use Michael's free WiFi, which is not embodied in the app, but is integrated into the system. Hong Feng called it the "Smart Portal". In addition to the millet mobile phone, to the millet router as the hub, millet set up a "millet TV, millet mobile phone and millet plate," such as the composition of the millet ecosystem. But the problem also comes with it, users only use the hardware equipment of millet to enter the ecological circle of millet. Compared with other high-frequency applications, the threshold of experience is somewhat higher.

Millet is expected to 2014 annual shipments of 60 million, if the next year to maintain the volume of shipments in 600.08 billion. That means that as an internet company, Millet can only cover less than 200 million users. BAT is more than 500 million of the user size. Hong Feng himself said, "There are 1 billion of users who are qualified to dictate." If the millet ecosystem can not get out of the "comfort zone" of the millet mobile phone users, the recent round of financing of the 30 billion dollar valuation, for a user of more than 100 million Internet companies or annual shipments of tens of millions of of mobile phone manufacturers are already the limit of imagination.

MIUI Brush Machine user growth is weak

How to let millet service out of millet hardware, Lei gave the answer is "hardware, software, Internet" Troika, software refers to the MIUI.

Millet official announced in May MIUI Global user Breakthrough 50 million, of which 7 million are third party model brush machine users. Hong Feng predicts that by the end of 2014, the number of MIUI users will reach 100 million. It seems to be a very good report card. But nearly 90 million of them will be millet mobile users. Only about 10 million of the users are Third-party users of the brush machine.

As shown in the above picture, the first cycle of the millet mobile phone (Millet 1 released to the Millet 2 release), the number of MIUI third party brush machine users and Millet mobile phone users of the growth curve is broadly consistent. Into the second cycle (2 after the release of Millet), MIUI brush machine users are quickly abandoned by the millet mobile phone users. It is expected that by 2015, MIUI brush machine users and Millet mobile phone users will not be at all an order of magnitude.

From the revenue point of view, the MIUI system's monthly revenue (including themes, applications, etc.) at the end of last year reached 30 million, and millet mobile phone 33 billion yuan in the six months compared to almost negligible sales. After the rice chat jap, if miui also drags hind legs, then means lei "the hardware does not have the profit anticipation, mainly relies on the later value-added service to make money" the idea to be frustrated.

Redefining MIUI

Sohu it a year ago, MIUI head Flood peak said "We certainly need to create the ecological circle, can step into other brand mobile phone users in the circle." We're trying to do it. " Over the past year, millet and MIUI are also really trying to flush out the boundaries of millet mobile phone users, but rely on is not MIUI brush machine users.

"Millet system" is the "Millet desktop" upgrade version, the project started last year, April this year to start the public test, the June official release. Hong Feng will miui the third party brush machine and "millet system" respectively called "MIUI depth Adaptation" and "MIUI entry adaptation". "Millet system" requires 58 permissions, you can take over the system's shortcut settings, application updates, backup your address book, call records and so on. After Android 4.4, Google opened the default text message, so users of the millet system could send free text messages to each other.

According to the introduction of Hong Feng, millet system will bring a full set of millet system app, including millet Application Mall, millet Theme Mall and Millet cloud services. The installation package is about 25M, less than one-tenth of the MIUI brush pack. The installation process does not require root, supports Android more than 4.0 systems and supports models that are now twice times miui. Millet wants to let "the friend of the enthusiast" "0 threshold obtains 70% MIUI experience". In addition to the installation threshold, "millet system" and miui another difference is that the former fully mastered in the hands of the millet.

MIUI are often dependent on third-party developers for their suitability. Millet officials will provide them with technical support and cash grants. The developer of the Weibo ID "TD House" estimates that individual developers can basically support themselves by making sure that their MIUI has 3000 active users. His team adapted the MIUI for more than 10 mobile customization machines, with an average download volume of 20,000, but because of the removal of the application of millet, no subsidy was received. He told 36 Krypton, the developers who do MIUI will generally change the application of millet into their own to promote the application, so the income than the official subsidy to millet, from the official subsidy is mainly students and part-time developers.

"TD House" thinks "millet system" will change this situation, but he feels this thing should come out earlier.

"Millet system" has tasted a little "sweetness"

Even later, always better than no, in fact, millet has begun to taste the sweetness out of MIUI.

In the software and service revenues of millet, the revenue from the App Store occupies the bulk. Therefore, the monthly distribution of millet application store growth data is very representative. After entering the 2013, the Millet application store's distribution growth rate stabilized (as shown in the red line), after September encountered obvious bottlenecks. After the launch of the Millet App Store, which was installed on any Android phone at the end of October 2013, the growth rate of the application distribution increased rapidly (as shown by the Yellow Line) and was hit by the bottleneck this May. And after the "Millet system" released, the application of distribution volume growth erupted again.

The power of the "millet system" has begun to take shape, but the next step is likely to encounter two problems is that the first no killer Feature, millet system integration of the app, whether the application store or cloud services, the alternative is still very strong. Another question is what happens to the "millet system" once it arouses the vigilance of other internet giants? Zhao Nan in the interview asked "If 360 rely on some kind of technology, shielding your launcher, millet in technology there is no way to deal with," Hong Feng not a positive answer, just said "if the product provides convenience, I believe users will stand on your side."

What if there is a QQ system, a micro-credit system or a 360 system in the future? This is another difficult question to answer.