More than half of the villagers in Jin Yu village sell plush toys on the internet.

Absrtact: Knock on the keyboard, packing and shipping, collect confirmation This is the daily life of many shop owners. Yangzhou northern suburbs of the West Lake town of Jin Huai village, more than half of the villagers in the online shop to sell plush toys, the largest one of the sales even to do the country's second peer. Gold

Knock on the keyboard, package shipping, collect confirmation ... This is the daily life of many shop owners. Yangzhou northern suburbs of the West Lake town of Jin Huai village, more than half of the villagers in the online shop to sell plush toys, the largest one of the sales even to do the country's second peer. Jin Yu Village is therefore known as the "Amoy Bao".

The toys piled up in the villagers ' homes

Would like to open a part-time shop

becomes the main business of the couple.

Yesterday 4 o'clock in the afternoon, the reporter in Jin Yu villagers bian outside the house, heard inside out a sound tear tape.

"We're packing up for delivery," he said. Bian and her husband both were busy in the living room, with a lot of plush toys on the ground. In the room the computer on the occasional "drip" sound, Shang on hand toys, and buyers to communicate.

Although open shop selling toys for six or seven years, Ms. Bian and her husband are full-time operating shop, but at the beginning, she just do the shop as a part-time job. "I had a job, and wanted to make more money, I opened the shop to try." At that time, the daily orders only two or three single, I take the noon break to five kiosks to buy toys, secretly tucked in the office, and then send out. Ms. Bian said, however, as the shop became more and more good, she also more and more busy, after the Spring Festival in 2008, she quit her job, concentrate on the shop.

"When business is getting better, I have to send out more than 20 packages a day, and one person is too busy, so my husband quit work to help me." "Because only a couple of 2 people operate, do toy retail busy, so she will be the main direction of the shop for toy wholesale, many varieties are directly to the factory in large quantities of custom-made," peak season will sell 200 a day, so we sometimes let the processing plant directly packaged, convenient to send out. " ”

Home Workshop Change Co., Ltd.

Sales of toy shop up to the country's second

"Is there a cute little kitten with a pillow?" "There!" said the man. "How much for one?" "26 Dollars." "Yes, give me a pair" ... On the morning of 24th, in the five-Dragon International toy gift City electric dealer trading area "Happy big cat" Taobao shop, less than three minutes, shopkeeper Chen has been online with Wuxi Xishan a customer to talk about a single business.

And the Jin Huai village most open shop villagers like, Chen "Happy Big cat" Taobao shop is also from the family workshop. However, he is good at operating now has set up a Toy Sales Co., Ltd., and last year, the sales of shop is a breakthrough of 20 million yuan, to reach the second national counterparts.

Yesterday afternoon, when the reporter saw the Chen, the picture of the dialog box flashing non-stop, he has been staring at the computer, quickly on the keyboard to answer the questions of each customer, there is no leisure time.

"We opened the shop earlier, 2005 began to sell plush toys." Do early, accumulated customers are more, business is really good. "Finally stopped to rest Chen revealed that every day to communicate with thousands of customers, issued 3,000 orders, so have to ask 6 customer service help."

"Because the sales are good, the sky cat, jingdong These platforms need to open the company name, so I also registered a company." "For the registered company to sell toys, Chen that the change is not small, or online sales, but can more sales platform."

Half the villagers open shop

Jin Yu Village is known as "Amoy Bao"

Jin Yu village in charge of E-commerce affairs Sue secretary introduced, Jin Yu Village 854 Villagers, 462 households engaged in plush toys E-commerce sales, 3,457 residents of 2039 people engaged in e-commerce and related work.

In fact, Jin Yu village into a "Amoy Bao", the earliest date to 2005 years. "That year, the country's first policy document dedicated to the development of E-commerce-the State Council on speeding up the development of E-commerce," the promulgation of several views, we realize that this is an opportunity. SU secretary said, Jin Yu Village adjacent to the five Pavilion Dragon Toy city, selling plush toys on the internet has a unique advantage.

Sue Secretary introduction, beginning in 2006, Jin Yu village, some plush toys home workshop to see friends around open shop can make money, began to pay attention to network sales, settled Taobao become a full-time e-commerce sales. "A computer, a printer, more than 10 square meters of small venues, scattered packaging bags, carrying the golden Huai villagers to the vision of E-commerce, who did not expect such a vision to open a door to what kind of." He said, eight years later, the village of the first batch of "early adopters" of the people, has developed from self-employed to private enterprise bosses, more and more villagers to join plush toys E-commerce, Jin Yu village has become a veritable "Amoy bao."

Press inquiries

Is it really that profitable to open an online shop?

"2007 just opened a shop, one day as long as selling a few plush toys, the profit has 100 yuan." "said Ms. Bian.

"The past 200 yuan of plush toys, now dozens of yuan can be sold." "The reason why the profits were compressed, Shang explained, was that the homogeneity of the competition was too intense."

"Around 09, five pavilion Dragon Toy city shops suddenly become tight up, many people have stationed five Ting long, began to sell plush toys." "She said, peer to join the fierce competition, in order to scramble for customers, we fight hard" price war ", the profit space is compressed to the lowest," I sell 200 yuan of toys, he can sell 180 yuan, another shopkeeper may sell 100 yuan. ”

The profit is compressed, what should the shopkeeper do?

Bian told reporters that the profit space is compressed, in fact, for consumers, is not a good thing.

"Our profits are small, which means that consumers can buy the same goods at a lower price, which seems to be a good thing, but it's not." For example, some businesses will claim 1.6-meter of bears on the web, but only 1.5-meter.

In order to change the homogeneity of the poor competition situation, Jin Yu village and five Ting long management company, in the five Pavilion Dragon Toy City, set up a special E-commerce trading area. "E-commerce trading area, we have a professional team to participate in the design of toys, logistics team to add to reduce the cost of the store, there will be a professional photography studio engaged in the racquet." "the secretary said.