Move Change Everything

Absrtact: If you summarize the forecast of the 2013 mobile trend by Forrester (the world's leading information technology analyst company), it is that moving changes everything. Well, that's not bad. Mobile phones are replacing cameras, cash, maps in a unique way

In a nutshell, the forecast for the 2013 mobile trend by Forrester, the world's leading information technology analyst, is that movement changes everything.

Well, that's not bad.

Mobile phones are replacing cameras, cash, maps, remote controls, handheld gaming systems, boarding passes, tickets, cash registers, calculators, notebooks, and so on in a unique way. Now on Earth, mobile phones are everywhere. Only last year, global handset shipments were up to 16 billion, and smartphone usage would reach 1.4 billion by the end of the year.

So the question now is not what smartphones can do, but what smartphones can't do. For enterprises, we should explore how to deal with the challenge from the angle of strategic necessity.

The company has previously shared 15 of the top emerging technologies for its readers, and today, Forrester analyst Thomas Husson released reports about the future of the mobile industry.

According to Husson, the following are the top ten trends in the 2013 mobile industry:

Strategically, moving will be an enterprise priority

1, for the marketing staff, mobile will become an important marketing channel. This is why Google has added AdWords to the Mobile default option, which is the biggest change in AdWords in nearly five years.

2, the tablet computer will become the advertiser's biggest short-term target transfer position. Advertisers like to advertise on iphones and Android smartphones, but the ipad ads deserve the maximum extra cost.

3. Mobile platform will catalyze the next generation interactive experience. VW will see more technology, such as a health-tracking system that understands users ' real-time behavior, or a smartphone app that can remotely control home devices from Tokyo.

4, smartphones rely on large data support will become more powerful, and rich empirical analysis will help users to complete the work. Think of Apple's Siri, which is no longer a simple mobile app, and in fact it has become a valuable mobile personal helper.

5. In emerging markets, mobility will play a leading role in attracting consumers. 75% of the world's new handsets are sold in Asia and Africa. It will also change things ...

Moving investment is bound to rise

1, the mobile industry needs more formal organization, process, management. Self-Equipment Office (BYOD) It's cool, but it seems to have had enough of a mere role as a support, and its capabilities need to be embodied in management.

2. The main marketing providers will withdraw their mobile ownership from the agents and suppliers. Core business is not outsourced, mobile is becoming the core business of the enterprise. Therefore, the enterprise must be to the best learning, and can obtain some professional knowledge or skills.

3, mobile marketing management personnel will appear. If Google needs a mobile marketing manager, why not you?

4, to find the best strategic portfolio of employees will become more important. Success in the mobile arena requires even more organization coordination than other areas of business (such as marketing, design, and technical expertise, etc.).

5, enterprises in order to provide mobile services will increase costs. The cost of mobile marketing is not too high, but once it becomes a core business, everything will change and the cost of technology and manpower will rise.