Musk: Tesla will devote long time to developing China market

Tesla Motor Company CEO Ellon MASC 27th in an interview with the Xinhua news agency reporter, said that he will be long-term commitment to explore the Chinese market, and may be within three years to achieve localized production.

"We have a strong and long-term intention to develop the Chinese market, and we hope to establish a local production and design base in China." "This could happen in three years," Musk said.

Tesla was founded in 2003 in California, USA. In 2013, Tesla opened orders to the Chinese market, and in April 2014 the first cars were delivered to Chinese car owners. At present, the sales of Tesla in the Chinese market are imported from California, USA.

The situation will continue for some time, Musk said, because Tesla's plant in California has not yet been fully operational. Once the full capacity is reached, Tesla's localization in overseas markets will begin.

It was reported that Tesla's sales in China last year were not as expected, and even led to the resignation of some executives. Musk previously told the media that Tesla's opening of the Chinese market last year was not a smooth process. In this respect, he said in an interview with reporters, the current Chinese team have full confidence.

He explained that speculators and "scalpers" had created the illusion that market demand was "extremely high" when they entered the Chinese market. Later, when speculators canceled their orders, inventories increased.

"China is the only market in the world where Tesla has surplus stock. We're still digesting inventory. But Musk also said Tesla's brand new car was not discounted.

He joked that Tesla was now in the midst of a "speculative hangover" recovery. Now, he says, Tesla will devote all his energy to the core consumer, including addressing the charging problem they are most worried about.

Musk said Tesla is expanding its "super charging station" in China and providing mobile power to all Chinese consumers, allowing them to charge anywhere.

At the same time, Tesla will also improve the map and navigation system. There will be a software upgrade this week and a route selection software based on real-time traffic in the coming months.

He stressed that some people mistakenly think Tesla is very big, but in fact this is just a newly set up in the "infancy" of the company.

In addition to expanding the charging facilities, Tesla will also add more outlets outside the service center.

Musk said Tesla's sales in China have grown steadily over the past three months, and they are "quite optimistic" about future developments.

"We are very clear about the long-term perspective of Tesla's development in China," he said. We need to steadily improve the confidence of the Chinese consumer in Tesla. "Musk said.

He also believes the slowdown in China's economy will not have an impact on Tesla's China strategy. "China is now, and the future is very attractive. ”