My website thematic planning experience actual combat summary

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When the state was run in 10, once the main theme card, and good results, at that time based on thematic planning experience to write the site's thematic planning methods and skills (actual combat experience Summary) a article, by the network of new lovers, after 3 years, although rarely planning topics, but the content planning has always been my favorite, Therefore, I would like to elaborate on the topic planning experience today! The title is labeled "sailed", or because forget to run the bit state of the "stirring" feeling. Although TA has entered the Internet Museum! Gossip less, go to the point!

Content-type sites, such as portals and theme communities, the electric business website, the enterprise station most needs to plan the topic, or focuses on the hot event to do the focus depth report, or to the topic does the systematic deep integration, or the festival promotion, or the enterprise important Event Network report, the new product release, no exception needs to plan a topic or series of topics. The significance of the topic for the site is through systematic, in-depth text information, product information, to achieve focus on the eyeball, enhance the soft power of the site, and ultimately achieve the ultimate goal of the site. In a word, the topic is a marketing tool.

Each project must host a business objective. No business goals are destined to the end of the strong! Portals to the news as the basis of the body, so most of its topics with the in-depth report of hot events, real-time tracking for the soul of the topic; Content-oriented community to UGC as the source of content, if no integration, then the complex content will wear down the user eyeball, interactive community, activity planning is essential; And in the field of price wars, the electricity quotient, timely introduction of promotional activities, not only can drive sales, the store Word-of-mouth spread also help a lot; Enterprise station of new product release, important information, now also try to use Internet Tools, in the relevant portal to report on the topic, in order to expand the brand influence. . The topic became the website promotion, the network marketing best crucial weapon. Or for traffic, or for increased activity, loyalty, or for the promotion of merchandise sales ...

Thematic planning goals are different, but the methods are similar. This article from a complete topic planning-online-effect evaluation of the description of the path to text! Note: This article is mainly applicable to focus on thematic planning, event planning and landing page planning to be later summed up!

The first step: to convene a selection conference, to collect business needs, to identify thematic planning themes and objectives.

The working method of the topic is said to come from the network of excellence. Excellent network in the sale of books, every day there is a General Assembly: that day to recommend on the home page which book. This is certainly based on user and market requirements. Thematic planning also need such a topic conference: I this topic to do what theme, content from where to achieve the operational objectives, the topic of the online time points. So, what topic to do, the topic to achieve what the goal of the site, demand when from the sales department or Operation department! For example, 108 of the site will be community, building at the beginning, no users. Therefore, the planning project as the operational requirements: through high-quality content-oriented topics to obtain the core users. Moreover in the promotion, the website Operation 108 will not have the suitable promotion landing page, therefore needs to plan the series topic. To build the soft power of community content, get the first batch of users, second as a promotion landing page. So the thematic planning should be quality content, quality documents mainly, and set the system and professionalism in a, structured. The target group is defined as a novice operator, delivering operational knowledge to them. My idea is: take the knowledge point as the theme point, take the sweep as the special gimmick, enough to attract the new user arrival. such as website operation Knowledge Sweep, product planning knowledge sweep, Network marketing knowledge sweep and so on. So, my project target is the number of registered users + Add 108 QQ Group 147696025 of the number.

The second step: Planning topic page Information Architecture, design page prototype

The subject is selected and the goal is determined. Next, the Planning topic page Information architecture, that is, the topic page to put what content, how these content classification, page layout, how the information in each category, how the business information embedded. Page information architecture, plate classification is the focus of thematic planning. One of my experiences is that the topic of knowledge class is systematic mainly, that is, gradual and progressive. We all read books, the catalogue of which is the best interpretation of the information architecture. This experience stems from my internship, into the Beijing book work, when the editor-in-chief gave me a lesson, enlightened. The editor said that the book is in the catalogue, the catalogue is well played, and the books become. Sure enough, the editor of the day I edited a book theme: Chinese-style communication. 30 days of manuscript. I spent two weeks to save the catalog, before and after the revision of several versions. When I was sure, I suddenly felt that the book had become. Because in the process of playing directory, the brain has been highly active, and constantly automatically judge the rationality of the catalogue. Always afraid of the leak point and make the book Fragmentation system. And in thinking constantly through the Qu code, looking for arguments, indirectly opened up a vision. So in the two weeks after the time, I need to do is to record articles in the catalogue: 1 weeks to complete the article compilation, 1 weeks sentence. The book became, the price is 5 yuan, the book. Until today, I know MindManager, as long as the flow of the storm-type things I first in the MindManager quadrochromatic, constantly poor thinking, perfect so far. A holistic view of the experience.

As for the design of the page prototype, it is to apply the information on the canvas which is classified by your architecture.

1, the prototype does not draw too beautiful, spotless, otherwise easy to become UI designers thinking obstacles.

2, Content-oriented topics generally Zoquan right narrow-type structure, so the right frame needs to have a telescopic block, do not paint dead.

3, painting prototype should not be drawn from scratch to the end, to the overall situation, first draw the frame, then layout, and finally in each of the contents of the Bureau.

4, the prototype theme text content must be correct, such as header title, description language, etc., because these content designers according to the design needs most likely as design raw material. Instead of being editable Web page text information. In addition, blocks of the same style can be shared as modules, without having to populate the prototype with complete information, saving designer time and saving the time of the web-maker.

5, a lot of prototype tools, axure with the most people, followed by Visio,word,excel can!

The third step: page design production, technical effect realization

A prototype is a deliverable that a project planner gives to a design producer. After the prototype is confirmed, the UI designer is visually dressed. One small problem with this piece is that the Project planner does not need to write a design document. My personal thoughts are as follows: if it is a small team, and the same room office, you can not pay attention to these red tape, walk a few steps past communication to inform the tone, attention points. Of course, this information can also be backed up in the mail when you send it, or it can be labeled on a prototype map. If your design team is working for an outsourced team or not, then you need to write a detailed page design documentation. I have heard in the chat that an Internet company for web production extremely fine, and formed its own set of page design standards. For example, H1 title text must be how large, accurate to pixel, where the classification of what kind of font, and more detailed, the line of words list must be accurate. The disadvantage is: the designer is difficult to display in the macro field of the page, the only place that can open the mind may only be the page head design page picture Design! So I am in the business, planning the size of the project no fewer than 50, have not written the design requirements of the document. Because I always think that designers are not art.

Page visual design finished, the next step is the page production. According to my experience, this also has two kinds of situation, one is that the designer knows the design and understand the production, so the work is very smooth; there is a unit designer is only responsible for visual, page production by the Web page maker full-time complete, so add a part of the thin air, That is, the planning intent and design intent of the page needs to be expressed again with the Web page maker.

Page production is a front-end technology, general HTMLCSSJS technology. Not the director of our planners, we only need to monitor the simplicity of the code can be. If you don't understand HTML code at all, you need the following points to make sure you work well later:

1, page links which to open in the new window, which to open in the current window. Although only a-blank thing, but if the topic page links hundreds, you do not understand the code batch replacement, but also trouble the producer.

2, page CSS, JS code best call, do not write in the HTML code. General topics in need of JS technology are: Focus map, questionnaires, countdown function and so on.

3, whether the need for social sharing system, such as Bshare, Jiathis, Baidu Sharing, is a custom style or official standardized style.

4, add data statistics code. This is a very important piece of content, if the page is carrying the sales mission or the introduction of registered users, or have related forms, etc. need special customization. such as JS and other non-URL information display technology can not monitor also need special treatment. In a word, in addition to the URL click, as long as the user needs to do the action of the place to do a good job monitoring. Another, in the project after the launch, to promote the market, but also to do a good job of channel monitoring deployment, such as the GA provides channel monitoring tools Google Web site Builder, used to differentiate each channel into the list of advertising series, for later channel effect evaluation.

5. Whether the evaluation system is needed. Personally, I have always thought that the topic is a large post, the quality of the topic also needs the active judgment of netizens. Users in the evaluation of a topic of good or bad three kinds of behavior: leave, evaluation, sharing. So I've always suggested that the evaluation system be applied to each topic.

6, the topic of the contents of each plate is automatically adjusted to real-time updates or manually added. This involves SEO things. General fact hot topics are automatic system calls, that is, edit the right to set the system by the point of time or key words to transfer information. Topics such as topic, promotional topics and activities such as general content fixed, do not need real-time updates, so generally is static page. Of course, some sites for SEO considerations, will be in each topic set up an automatic update block, to search engine friendly.

7, advertising must be embedded in the entire station advertising system, or when the topic of time has disappeared or long, its page advertising has become a past business, manual update will increase the operating costs.

8, whether need to have business sales tools presented on the page, such as IM online consulting tools, 400 telephone and so on

9, whether the need to Countdown tools and personalized customization, in order to create a sense of tension between the user. such as promotional activities, set an automatic time, at the end of the time, highlighting the countdown page elements.

Fourth step: Improve the content of the page

After the completion of the page, if it is a static page topic, this time again to the website editor, the network needs to be prepared in advance of the content of the page one by one. and need to link to click to see if there are wrong links. One of my lazy experience is: if it is a content-type topic, I usually do not prepare the content in advance, only the page frame and the framework within the theme to determine the finished. After the completion of the page, and then one by one section to find the contents of the collection, one by one frame fill content. Not standard, but easy. Because of the vast Internet information, there is no information can not be found.

Fifth step: Special Test, on-line

The topic on-line is an important task, involved in the staff are: Thematic planners: To click on the page link, found that the wrong chain and timely correction, SEO related page elements are filled out; page maker, major mainstream browser compatibility, page statistics code, share code and other operating tools to join the integrity; The Kinsoku file nesting is normal and the load speed is reasonable. If these are correct, for your topic page to take a suitable path name, it can be officially online. Congratulations to you for your Special topic aggregation page contributed a superb quality of the topic, so that your website soft strength and further increase!

Sixth step: Special promotion, effect monitoring

The topic on-line, needs to promote, if does not promote, the form is fictitious. Promotion channels, first of all to do in the interior to promote, for example, in your home page to add pictures, text entry, in your organization's internal communication tools group call, or email to inform. In the external promotion, give the market department reasonable suggestions, such as the topic applicable to the crowd, the knowledge class is suitable for novice or master, promotional category is aimed at college students or white-collar workers, suitable age groups, etc., so that market personnel will be targeted ads.

On the effect monitoring, user behavior Data source diversity: In the operation of AIDS such as GA, Baidu statistics will be collected users to browse data and behavioral data, in Jiathisbshare Baidu sharing, access to a lot of social network data. In addition, if you use the additional soft text, information maps, documents and other free promotional methods, then pay attention to these materials are reproduced, share the number of times you will be elated, in addition to SEO related indicators of real-time attention.

When you see a steady stream of traffic coming through the data, you can have a drink and celebrate if it's a topic of browsing volume and interview. But at present, the homogeneity of Internet products, traffic has been done rotten, so you should have more depth of the target, especially the electric business station, Enterprise station, quality of the flow is what we should pay attention to. Therefore, using your data analysis tools, in-depth analysis of your flow quality, such as the use of GA channel visualization, Target customization, visitor flow, such as transformation analysis tools for in-depth analysis, so as to obtain the right to optimize the point of view for the next project to accumulate experience. In addition, the thematic content efficiency analysis is also essential.

Say something extra my experience: my sailed

1, Butbon period, the planning of a special topic, in Weibo doubly favored, the results of 1 months less than the page PR to become 5, and the main station home page PR or 3. This is the power and significance of the topic, not to be underestimated.

2, the topic content system is extremely strong, dry goods more like smoke sea, several people collection, as well as the unit as an internal tutorial.

3, the topic of derivatives: PPT documents, soft text (the topic itself is systematic, so according to the system to write an article is also taken for granted), information map and so on. Can be used as a promotional medium.

4, the topic brings the Word-of-mouth: Butbon is the essence of the community, the content to win! QQ Group, core users. Become a resource for foreign cooperation.

5, the product start-up period, the topic is the best trigger network effect tool.