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How to be a successful website, believe that the reasons for failure are different, but the reason for success has a similar planning concept. If you want your site to succeed, you have to learn from other successful experience, the following is a successful site premise.

First, the "KISS" rule: simple and plain, the atmosphere intuitive website style!

Have you ever heard of the "KISS" rule? Keep it simple Silly ", this rule applies to all sites. A good site, the most intuitive to tell netizens, on this site what is the value? Can you get what you need? Web planning can easily fall into the trap of using all of the Web skills you might use, such as frames, tables, fonts, GIF animations, and so on, but these are concentrated on one page, Often give the impression of being messy.

We are more inclined to a concept is: clear design + effective technology = a good site, keep the real meaning of simplicity is: think about how to make your site information and your visitors expect and need the same. The technology and effect should be used in the right place, in the effective information, so that visitors can focus on what they want to focus on.

Second, understand your users, do not let "God" waiting for more than 30 seconds!

You should know one rule of Internet users: When the user is waiting for more than 10 seconds, the basic loss of the first impression of the site, if more than 24 seconds, users will close the page, so, real-time your site planning, and should not let your site open more than 30 seconds. If you exceed this time, you will surely lose your "God".

In addition, a good site definition: through elegant style design to provide potential readers with high-quality information. Make sure your page design plan is clear, so that visitors can grasp the navigation of your website with a quick glance and know their "next step" to the selected item. The more you know about your users, the more influential your site will be. Do they want to hear music clips? You need to think about the music format on the web. Your user is a textile worker? Then blood red and black are best not to choose; or are they hardcore gamers? You should avoid soft colors and patterns.

For web makers, the user is God, and another way to please God is to keep them from clicking more than three times to get information. Think, when you visit a website, click ... Click ... Click ... Click again ... Again ... To find the information you want, or not to find, what would you think?

Third, the website content: completes five "the finger", three "balanced"!

Five fingers, refers to a person's intuitive memory only for five of the category, if more than five, you will feel insecure. The average human brain sees five or fewer items as a group, but when there are more than five projects to deal with, it has to be divided into smaller subgroups, so it makes sense to keep your options grouped within five or five groups. Your visitors can quickly find the items they want to choose. For a good website, clear navigation is also the minimum standard. You should let your visitors know where they are in the site and be happy to navigate through your site with your guidance. For example, one of the things you can do is "next" with as few choices as possible so that people don't get lost in the long list of selected items.

In addition, balance is an important part of a good website design. Website content design, to achieve the following three aspects of the balance. The balance between text and images. Unless the content determines that this is a full text or full image of the site, you need to use intuition and aesthetic judgment, so that one of them will not drown the other one.

Balance between download time and page content. Of course you want to have a nice page, but you also have to balance the content of your page, because many of your visitors are reading it through the modem. is the picture of your site really worth waiting for so long? The balance between the background and the foreground. We can draw a beautiful pattern on the white Paper, on the webpage, if can produce the beautiful structure and the background is very exciting. But it's also easy to drown your content in your background.

Four, familiar with the internet 10 big money model, and determine their own model

If you, on the surface, are taking the risk of making a profit, without considering how your site should make money, you can tell you clearly that it will not make money. So at the beginning of the website, must have a clear profit model, now on the Internet, the site's profit model is mainly 10 categories: 1, online advertising, 2, the color of MMS download, SMS, electronic magazine subscription, such as value-added telecommunications, 3, through the website sales products, 4, registered member fees, Provide differentiated services with free membership, 5, network game operation, virtual equipment and props trading, 6, search competition, product investment, classification of Web sites and information integration, pay recommendations and profits, 7, advertising agencies, 8, Enterprise information Services, 9, web2.0 site was the giant acquisition, 10, deceptive tricks.

These 10 are common Internet money-making models, but their respective sites should be based on their own characteristics to find a corresponding profit model. If you are looking for a number of platforms and alliances, such as e-commerce, advertising, etc., you should find such as Baidu, Google and other large companies; if it is a web game platform, you can find bubble play web game platform Popwan and so on, these are approved, more practical ways to profit.

The four points described in the article is a successful website planning must comply with, can be in the site planning to do these four points, I believe will give you the site to bring great profit space. It is not so easy to do all these four points.

SEO optimization keywords and ppc bidding keywords between the same and different places, need to pay attention to what things?

SEO optimization and PPC can be compared to the relationship between the wholesale and retail. SEO is to do retail. You can go to the clothing store to see, all the stores will be ironing the clothes are very neat, very reasonable collocation, with good lighting and decoration to match. I think this is SEO, before work very carefully study each keyword, and then use a very professional method of dozens of, hundreds of boutique keyword rankings do up.

PPC bidding is wholesale. The clothes in the wholesale market are bundles of bundles. As long as you master the popular season, and then a large number of purchases, sales, you can profit. This is SEM. The most important thing is to study the core keywords and then use the relevant tools to extend the keywords to the last thousands of keywords to be put together. From my simple understanding of SEO, SEO is inclined to do long tail keyword, on the one hand, the long tail keyword in line with people's search habits, there will be a good click to sales conversion rate; On the other hand, it is easier to do the rankings.

And for SEM. I personally like the short tail, I have a few practical examples of the 3-5 short tail keyword to create 90% of the profit. But there are two prerequisites: one is the tail to slowly cut, so that you directly on the short end, the price will make you not accept, dare not accept. 3-5 dollars A click, not necessarily to the top 3 rankings. In the unclear conversion rate of the situation, always let people shrink. So we have to make a short tail from the long tail, slowly improve. The other is to have the right sales conversion rate. No sales conversion rate is a waste of money.

From the choice of keywords, I think that doing sem is not lazy, one is not afraid of bogey lazy: keywords to expand, negative keyword to filter, to adjust the keyword every day. Every job cannot be said to be an easy job. There is no easy way to make money, not to mention that you are spending money every day to be worthy of your own.

Bogey fear: A lot of short tail keyword is very expensive, but you go to observe, why some fixed people can line up in front? Because they can make money from it! They can, you can! But watch your similarities and differences. For example, the price of sourcing, site friendliness, and other factors.

Beginners want to learn SEM industry, what should be studied?

I've always believed in swimming in high school. Only a lot of practice, can learn.

Look very carefully at Google's documentation 2-3 times, from beginning to end. Learn the basics of things.

Build small pilot projects, do it from an early age, and don't give up easily.

Often on the forum to learn fresh content.

What SEM knowledge do you want to focus on next?

1. Combined with the analytical system of SEM report statistics. Especially the advanced application learning of Google Analytics.

2. To do English, of course, to learn English, the main way is to go to the major portals and the website to see ads. Copy down, as a library of their own advertising.

3. Teamwork, SEM should be just a marketing channel, how and other departments to co-ordinate marketing, and technical departments to communicate the production of LP, is also a very important issue.

4. Continue to boldly expand new channels, has seen a lot of good new advertising channels, such as I have been doing these days Facebook, but also hope to continue to find some good channels, so as to effectively reduce costs and avoid direct competition with other people.

As a SEM worker, what is your daily work schedule like?

Here is a general introduction:

1. Look back report, not PPC report, is the background to see the conversion rate of the report, see an absolute value. The simple thing is to sell a lot of things through PPC today.

2. Then look at the search engine reports and back to the background report. Mainly look at the ad group clicks, ad clicks, keyword clicks, and what words come over, mainly to see the latest adjustment of those.

3. Adjust existing advertising content

4. According to the marketing content of the new ad group.

5. Select some channels from text ads to make CPM ads.

6. Other paid channel update. and repeat 1-4 steps in multiple channels.

What is the return on ad investment of Yahoo Search marketing and Microsoft's Bing?

In fact, these two can be said to be a complementary channel of delivery, especially Bing, covering a few areas, if your product is just covered in the area of Bing can be put, I think I have to try. From the point of view of the rate of return, it must be higher than Google, but the absolute value is certainly small. This is determined by the search engine occupancy.

Many foreign trade export enterprises Landpage are connected to the homepage? What are the drawbacks?

On this issue, I do not want to say specific details. Because there are too many points to do alone landpage how good, not to do alone landpage is how bad.

I just give an example to illustrate this problem, you put a sunglasses ads, if there is no separate landpage, users will find that after clicking ads to a large mall, but did not find ads described in the sun glasses. How much is the conversion rate? Conversely, if there is a well-designed landpage, there is a picture, there is a price, there is a test of this sunglasses, as well as other alternative styles and shipping information. How much is this conversion rate? As long as someone and time, do separate landpage conversion rate is indeed much higher.