National Day How to do keyword ranking

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

National Day during the basic all the friends out to travel, then we should do during the holiday to do the site rankings, we do not want to wait for a holiday, the site ranked all fell to the bottom line.

First we need to talk about the difference between the new station and the old one. The new station in doing rankings to solve the problem is a collection of problems, many friends said my site has been done for 15 days, but the site is not any included, is due to Baidu is now the assessment period is getting longer, but also partly because the site's optimization depends on the number of included. And the old site in the ranking of the basic requirements is what? In fact, is the click Rate, some sites may be included only dozens of or hundreds of, in fact, the impact of his not included how much, but the user clicks.

At the same time, user requirements for the site ranking is also very important, for example, we search for SEO, then SEO have what needs, he must be in line with SEO, you can not see a topic called seo services, SEO diagnosis of such words, because he does not conform to the word SEO the biggest demand, you see SEO drop-down you can understand, If you do SEO services, then for SEO services This keyword you can get a good ranking, but the word SEO is very difficult, this is the user needs a threshold, the reason is very simple.

For example, we search SEO, he will come out is what SEO is, seo optimization, seo tutorials, seo inquiries, seo tools, seo is what meaning, seo training, SEO forum, we see there are services? The answer is No. When you are doing SEO services, how can the word be a good participant in this ranking? We can often see search seo, there are some SEO service sites, organizations, enterprises from time to time, but because of the lack of user experience, will soon be brushed down, this is a hard problem , we do SEO no one can guarantee you can row first.

For example, Sanya Tourism, Lijiang Tourism, the top five are Baidu's products (Baidu know, Baidu Bar, etc.), then the rest of you ha have 5 positions, and ranked five positions will be occupied by who? There is no doubt that some of the large user experience good, and clicks a higher number of portal sites occupy points, There may be 3 such sites. Then there are two places left, you are very difficult to enter the first, unless you take these big sites to kill, but this is actually not very realistic, because someone else's website domain name probably did 12 years, and the website operated for 7-8 years.

These words even if someone out 320,000 to optimize, you dare to answer it? If it is personal, you are very difficult to optimize. It's hard to guarantee that the keyword will be on the homepage. From which we understand a principle, the old site he has his own weight, the second he has a certain degree of credit (Baidu's recognition) or brand awareness, then the word in doing Baidu to promote 320,000 is enough? We analyze this word to bid 80 dollars a day show 3,000 times, Can you figure out how much the word needs to burn every day? So 320,000 of the investment ads are futile.

The old site in fact, as long as there is continued click-through, his ranking will be very good, if the old site he clicks a lot of decline, then his ranking will be a downward trend, will be very serious. Like the old site you have 1000 IP per day, at the same time there are 8,000 PV per day, then if one day you have only 800 IP, more than 3,000 PV, indicating that this site will have serious problems, because the user clicks down, user's activity decline will lead to decline in the rankings.

So according to National Day How to do keyword ranking?

We are based on the 1th analysis, we are new station or old site, according to these two points we separate the site to operate, like the general site, a few days of vacation can be good fun, never mind, ranking will still do better.

If it is a new station, we also have a collection of problems, then we need to consider in the holidays to update the original content of our site and valuable articles? But in some cases, some stations do not need to be updated. So we look at the different sites we need to update it? We need to understand a truth, the update is for who? We can not stop the hair outside the chain, non-stop to do content, please tell us the ranking will be good? The answer is not necessarily, because we need to figure out for sure, who are we updating for? To rank? for Baidu? In fact, our update is of course for our users. If the user has this demand, we need to update, then this need to consider the effectiveness of the site to judge. For example, tourism sites, promotional sites, then these site users will be in October to view and understand the specific travel routes, promotions, so we have to update this. For example, we are just a blog, we do not have this demand, so we do not need to update. What about real estate? Property prices, second-hand housing similar to this information, we suggest that some updates are right. and the training of the site his demand is even smaller, training classes of the site he does not need to update, but he needs to update such as holidays you how to learn;

How we can determine whether a website needs to be updated, is through the user whether there is a demand, if the user has this demand, then we have to update our website. Does not have the effectiveness of the site does not need to update every day, if you are a substantial business, then you need to advance this information ready, or arrange on duty staff to publish. I do not know if everyone's website has this function, called timing (for example, we book a few months a few days when the release of information, he automatically released information).

Of course there is no effectiveness of the site although not need to update the site, but we need to prevent the server hanging (not open for more than two days), the ranking will fall to the second page, lasting four days, may be the key words will fall to hundreds.

The final rattan design needs to tell you, whether it is a small or medium sized enterprise website or a personal website, we all need to build up in the user needs to update our website, if your customers in the holidays are holiday, for your products have no intention, then we can completely ignore to update my website.

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