Navigation is the Portal: Navigating the Web site is not simple to change the transformation of the portal

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[Core Tip] The navigation site is no longer a simple web site accumulation, content navigation has been challenged to the portal network.

Navigation Web site as a simple structure, facing the ordinary people of the Internet products, it is difficult to enter the likes of novelty cool geeks of the discernment. When in the Geek Park hosted the "Geek Open Class · Walk into 360" event, the host asked the audience how many people use the navigation products, the scene is not many hands, also do not know whether to raise their hands is mistaken to ask is map navigation. However, we believe that after the lively speech from the 360 director of navigation products, Wu Haiseng, the navigation site will also cause those who have been dismissive of the geek attention, found that the navigation site is not simple.

Not long ago, 360 navigation and hao123 have been strengthened content channel of the revision, a great challenge to the traditional portal network potential.

Changes to the portal transition

360 Content channels for navigation

360 This time the navigation changed with "A homepage, the whole world". "For the propaganda language, its purpose is quite obvious. The new version of 360 navigation highlights the "Seven content channels" with a unified navigation bar, respectively, "my homepage (original site navigation)", "News Headlines", "Film Encyclopedia", "Novel Encyclopedia", "Small Game", "Travel Vacation", "authentic shopping", "Mobile applications." The unified navigation bar solves the problem of navigation confusion among the 360 navigation products, and on the other hand, makes the previous content channel more clear and prominent. 360 Navigation of the seven content channel is summed up the general Internet users of all aspects of life, peremptory is the Internet portal.

360 Navigation of this revision can enhance the status of the content channel, but also in these content channels themselves do a good job. For example, 360 film and television has personalized recommendation function so that it can replace similar film and television interest sites, and 360 tourism in visual design can inspire users to travel desire.

hao123 Content Label

Hao123 's revision also highlights the value of content navigation, in the original only site navigation area to join the "TV series", "film", "Headlines", "Entertainment", "Military", "small game" and including "Web site" in a total of seven labels. The coverage category does not have 360 navigation, but the way the label is used eliminates the time that the user jumps the page.

Hao123 specifically for the IPad's optimized version, it also has a very handy navigation bar for switching content. The ipad version of hao123 offers "web site Navigation", "Film and Television", "News Beauty", "Shopping malls", "IPad area", "know-it-All", which is too practical for beginners who don't use the App Store and are unfamiliar with the tablet world. In addition, although the tablet is the world of apps, the value of content reorganization is still there. Content navigation is also equivalent to the role of search in the application, such as watching the demand for video, even if you installed almost all the video client, still need to be able to aggregate, recommend the network video content of the navigation services to reorganize information, easy to choose.

Regardless of the way hao123 and 360 navigation can highlight the navigation capabilities of the content channel, both reflect the portal of the Navigation class Web site as a real network resource.

The value of being a portal

The navigation site itself is designed as the homepage of the Internet, and what it does is provide access to the network information that the user needs. Whether the path is correct or not is the key to determining the navigation function. A search box and links to frequent web sites are the basic structure of such products, including the blank tabs of almost all mainstream browsers. But search has the cost of choosing the right keywords and filtering the results, and site links still don't reduce the time users get content. Therefore, from the Web site to content, directly provide a part of the popular content, or have based on user behavior Intelligent recommendations can reduce the user to get the desired content path. This kind of content portal, nature becomes the form that the vast majority of netizens loved.

The flow value of the portal is naturally not necessary for navigation sites. Page advertising, traffic sharing is a common profit model. However, based on user behavior and intelligent recommendation of Web sites, content, in addition to the user access to content, whether there is a large data analysis of the value?

Navigation Web site collection of network content, far more than a simple portal network. The user preference data, which is reflected in content navigation, is more helpful to cater for the content output of popular taste. In addition, due to the domestic video, group buying, application market and many other areas of fierce competition, resulting in these areas do not have a website to provide enough user data analysis user behavior, which also provides the opportunity for content navigation sites.

Hao123 and 360 navigation are already starting to make recommendations based on user clicks, and simple portal navigation can be the king of data.

Conclusion

Navigation site is not just a simple web site link accumulation can be described, it is actually and the current search engine is to solve the same problem, how to help users faster, more accurate access to the required content, even can say that search and navigation is actually one. Microsoft's Bing, in the daily background image to join the search-induced magnetic blocks and hot news pictures recommended, not just into the navigation elements?

Although the content of navigation mainly faces the mainstream public, it is difficult to take care of the long tail group. But in the absence of a real direct guess of your mind before the intelligent recommendation, the establishment of their own navigation site account, according to content navigation provided by the content of the categories of screening, slowly cultivate their recommendation system, perhaps the easiest way.

Are you going to set up your content navigation website as a portal for your online entertainment?