NCsoft and Netmarble together for strategic cooperation, and Nexon relationship is not general

A few days ago, the Chinese Earth is everywhere "firecrackers sound hymns", people celebrate the Spring Festival. In Korea, which is not far away from us, the game makers have unusual movements.

February 17 morning, Korean game manufacturers NCsoft and Netmarble held a conference announced strategic cooperation, the two sides to buy shares to strengthen cooperation in pursuit of common interests. In the cooperation between the two sides, Ncsof bought a total of 29214 shares of Netmarble, the value of 380.2 billion won (about 2.157 billion yuan), Netmarble won NCsoft a total of 8.93% of the shares, the value of 391.1 billion won (about 2.219 billion yuan).

NCsoft and netmarble to reach strategic cooperation

After buying shares, Netmarble became NCsoft's third largest shareholder with a 8.93 per cent stake, while NCsoft also became the fourth largest shareholder of the netmarble by 9.8% per cent of the share. In addition, NCsoft's top two shareholders are Nexon (15.08%) and founder Kim Zechen (Share 9.98%). After the two sides traded, NCsoft founder and Netmarble's total share share will reach 18.91%, surpassing Nexon.

The past of Nexon and NCsoft

About NCsoft and Nexon dispute to date back to 2012, when NCsoft main research and development operation "Heaven", "Eternal Tower" and other large-end tour, Nexon mainly have "run kart" "Underground City and Warriors" and other works, the two sides also have no business and investment cooperation. After the "League of Heroes" into South Korea led to the Korean game developers into a crisis, Nexon leader Jingzhe first to NCsoft founder Kim Zechen proposed that the two sides jointly purchase EA (Electronic Arts), a large U.S. game developers, when NCsoft wanted to expand global business, Therefore Kim Zechen accepted the proposal. Since then, under the agreement between the two sides, Nexon acquired Kim Zechen Holdings of NCsoft shares become its largest shareholder. Eventually, the plan to acquire EA was vetoed by the EA board, but Nexon has become NCsoft's biggest shareholder. At that time, nexon commitment not to participate in NCsoft operation, but also gave Kim Zechen temporary "reassurance."

However, with the advent of the mobile gaming boom, NCsoft did not have a good hand-travel product available, which partly led to a fall in its share price. In this case, Nexon in October 2014 after the increase in shareholding, the share of the amount of more than 15%. According to South Korean law, more than 15% of the collective or individual shareholding, the right to interfere with the operation of the company. Nexon intended to intervene in NCsoft's operation but was objected to, and formally issued a statement on January 27, announced to participate in the operation of NCsoft, the matter also led to the temporary end of friendly relations between the two sides.

Cooperation between NCsoft and Netmarble

Netmarble is CJ E&m's game portal, with 35 million members, is Korea's largest gaming platform. August 2014, CJ Netmarble released to CJ E&m affiliation, and CJ Games merged, merged legal person as "netmarble". Tencent has previously invested in CJ Game,netmarble also issued "The people hit the monster" and "The National Monopoly" (Tencent agent of "Every Day Millionaire").

NCsoft as a Korean game manufacturer, "The Eternal Tower" "Guild Wars 2" "sword Spirit" in Korea and even the world has a large number of players groups. Although the NCsoft end of the period of success, but currently in the field of mobile gaming has not seen a improvement.

For the cooperation between the two sides, according to NCsoft founder Kim Zechen revealed that the cooperation products or for the end of the "Eternal Tower" Another hand tour works, this is because NCsoft in the 2014 G Game Exhibition has exhibited an "Eternal Tower" IP Hand Tour Works "Eternal Tower: Legions." In addition to consider netmarble in the end of the tour has no bright results, so the two sides involved in the possibility of a low end to swim.

For the purpose of cooperation, NCsoft founder Kim Zechen said it was not to fight the Nexon, just to speed up ncsoft in the layout of mobile games and the development of mutual interests. In this regard, Nexon expressed a wait-and-see attitude, and as NCsoft's largest shareholder will strive to maintain the transparency of business operations.

Finally, the line of sight from South Korea back home, Tencent agent Netmarble's Game "Every Day Millionaire", NCsoft under the game "sword", Nexon under the game "Dungeons and Warriors", and Netmarble's third largest shareholder. Will this affect Tencent? There may be.