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Operating a website is like raising a child, especially just starting the local Portal Community Forum website, just like the newborn baby, everywhere need meticulous care. Site 1:30 will be difficult to grow up, there is a poor care, there will be trouble. Therefore, just joined to the local portal field friends, must be ready to fight a protracted war. With the intention to accompany your site to grow up step by step, do not 1:30 will see no flow would like to give up. When you run a local station, you may not be as easy to flow as the garbage station, but his flow is far more valuable than the garbage station, with those traffic you can sit on one side, relying on local businesses to live a carefree life, no longer subject to the alliance's exploitation and restrictions, become a well-known brand. Many local station monthly profit is often 100,000, this is the rubbish station can not compare.
So what should we do to operate the local station? From a personal standpoint, there are a few points that should be used for reference.
First, seize the local site's operating points, to create a website hotspot column
The most important channel of local portal is media, community, consumption, starting from these three points, can determine the general direction of local portal. A local portal, must have local characteristics, create local netizens online home atmosphere. The content of the website must be updated constantly, so that netizens can find the content that he likes to see on your website, make them habitually on your website, thus become your loyal user.
As a place of the first portal, although we do not do national news, but local news information is indispensable, able to skillfully grasp the local hot topics, events on the development of the site is very favorable. Find a hot topic, to attract the attention of local netizens. This topic does not have every day, but at least Gesanchaiwu also have two. This is our news channel, catch Internet users click-through can be very good to improve the popularity of the site, so there must be a local news column module, the webmaster can be built according to local news.
With the local people's favor, the problem of profitability is naturally solved, business vision is sharp, where there are business opportunities can not escape their sense of smell. The local portal is targeted to the crowd, which is enough to let businesses flock to the setting of the column should also be linked to the relevant profit strategy.
Second, do the local portal should be gradual, not to do the idea of garbage station
There are also many successful web sites that have become the benchmark for domain segmentation and localization. But many people ignore the different management ideas of the local station and the rubbish station, to do the idea of garbage station to do the local portal (for example, in order to increase the collection of search engines too much attention to information, collect a lot of local unrelated articles crammed every corner of the site), so that the final result will be doomed to failure!
In the past, a lot of personal webmaster, habitual buy a space, upload a program, and then collect, put on the alliance, and then wait for the double collection ﹙ collected and collected money ﹚, completely do not pay attention to the operation of the website. If you do the local station also adopt the original set of ideas, will fail. If there is only a beautiful interface and lack of substantive content, such a site is only a device, there is no meaning to say. Local stations must frequently update some users really care about the information content, such as discount information, local hot news events and so on, to stay old customers and attract more new customers.
Many people are accustomed to the garbage station, see in recent years the local station hot, so put into the ranks of the local station. This is understandable, after all, after the Internet over the years of development, domain and geographical subdivision is the inevitable trend of development.
This article by Zhangpu Forum (www.dazhangpu.com) original, reprint please specify, thank you welcome exchange