New platform acclimatized Chinahr 7 years not profitable or sold

Chinahr was not profitable or sold for 7 years

The giant beast is unwilling to be a "sleepy beast".

From 2005 onwards, the world's largest recruitment website giant beast (Monster WORLDWIDE,MWW. NYSE) has invested in a well-known domestic recruitment website-Chinahr (Chinahr). Over the past seven years, the giant beast has paid 243 million dollars in investment, Chinahr has been at a loss. The behemoth launched its business restructuring plan in its third quarterly bulletin, seeking to sell its subsidiary, Chinahr. Industry insiders revealed that Chinahr has been and world-renowned HR outsourcing solution provider ADP to negotiate acquisitions, but as of press, the two sides failed to discuss the price.

As one of the three major recruitment sites in the country, since the inception of the 1997 has the mode of innovation, capital support Chinahr advantage, why in the "giant beast" led to become "Sleepy Beast"?

Acclimatized

Giant Beast platform does not meet the needs of Chinese users and habits, directly caused the loss of users.

July 9, 2012, Chinahr announced a platform-wide upgrade, the formal use of the giant beast platform, is actually the model of the Beast transplanted to the domestic platform, the platform has advanced 6Sense semantic search and cloud computing analysis technology. However, these advanced technologies have not shown good results on the Chinese platform, but have complained about the changes in fees.

Zhang Jiexian, the founder of Chinahr, who left in July 2004, is furious when he is now the site's corporate user, recruiting for its newly created "full-time network" and experiencing the new platform he once built.

"Enterprise HR through the Website Platform Inquiry resume free, obtain the candidate contact method only charges, this is the recruitment website creation 15 years of guild rules, enterprise user already accustomed to." But after the Chinahr system upgrade, just look at the resume will pay. "Zhang Jiexian to the" China Business newspaper reporter said that in the past, enterprises in order to ensure that the job can be timely users to see the job, every day to refresh the position, which has always been free, but the upgrading of the Chinese elite, the position of each refresh will be 20 yuan, the price is not expensive.

Job Hunting Network CEO Dako Bin that pay to see the applicant's resume is not wrong, compared to the U.S. recruitment market, corporate users have developed pay habits, but domestic enterprise users do not have this habit. And the upgraded Chinahr did not provide a better service, break the conventional hard to pay users, can only push users to other platforms.

Many enterprise customers give up the function directly, there are many enterprise users are upgraded before the contract with the website, for the upgrade before and after the rule changes, how to compensate users, the site did not make any response.

After the upgrade not only the enterprise user experience is not good, the job seeker's experience is also poor. The reporter opens the website as the job seeker to fill in the resume, the 6Sense semantic search technology and the cloud computing semantic search does not bring the true accurate search result, on the contrary, the page opens is not smooth. The upgraded platform job seekers have turned into global users of the behemoth, such as the question of "work permits to work in China" when they fill out resumes. Chinahr, the giant beast's web site dedicated to Chinese users, apparently answered the question in a very redundant, and a similar situation.

"Every revision is not better, this year changed the giant beast platform does not meet the needs of Chinese users and habits, directly caused the loss of users." Zhang Jiexian commented that the Chinahr's revision, which had been sold for years, still carries feelings.

Chinahr internal staff revealed that as early as February 2012, the giant beast is about to sell Chinahr, in order to Chinahr sell a good price, just eager to launch this upgrade in order to gain more attention and performance improvement.

Lu Cobin, former vice president of Chinahr, said that when the integration of the giant animal products was integrated, it was thought that the Chinese team and the Native American team could communicate with each other and do development together, the fact is that the current product technology is basically developed in the United States. "Chinahr made a fatal mistake, unlike the cross-border flow of capital, products can achieve international transactions, so that a Chinese labor market in the dark of foreigners to remotely respond to the domestic sales line of demand, this is not possible." ”

Management Mistakes

Robing took office after this "three fire" and did not lead Chinahr to profit, but is the market share constantly lost, losing.

Incumbent Chinahr CEO Robing is a professional manager with financial background, for input-output ratio has strict requirements, if not see specific returns, will not be willing to have input. Romania took office in October 2008, when the behemoth wholly acquired the Chinahr. A former Chinahr staff told reporters, Robing after taking office mainly for three years, the first thing is to advocate to do the right thing, do not allow illegal illegal things, regardless of the internal and external attention to this, this is to be approved by the staff. But such "unspoken rules" as sales people give gifts and rebates to corporate users are impossible to eliminate.

The second is product optimization, the Internet services do a good job, he thought the product optimization does not need to market promotion.

The third thing is the optimization of the management structure, Robing after taking office of the Chinese elite of all foreign investment background, many experienced old employees have left.

However, Robing took office after the "three fire" and did not lead Chinahr to profit, but is constantly lost market share, losing.

It is reported that from 2010 onwards, Chinahr's market investment cost is small to only about million yuan. "In fact, we are an internet company, the role of promotion is enormous." If the market is not enough, whether it is a telemarketing team, or a large customer sales team, the force of employing and the original accumulation of customer relations, can maintain performance, or continue to upgrade. However, for 2010 years, almost all departments have been able to get stuck with the sales system, not to let you do this, not to let you do that, what you have to give me, I will support you. A company has no good sales, customer churn is inevitable. A former employee in charge of sales told reporters.

In fact, under the pressure of performance, the functions and functions of the Chinahr department have been constantly adjusted and changed, especially in the sales auxiliary system, and the departments are merged or separate, or part of the merger, there are always different information to the staff ears, staff panic, which also led to the loss of some major customers.

In fact, as early as 2010, Chinahr has accelerated its decline, according to Iris Research data show that as of 2012, the end of the three quarter of the beast from China's order amount of 29.8 million U.S. dollars, income of 31.5 million U.S. dollars, In the same period worry performance of 176.7 million U.S. dollars, Chinahr's revenue scale is only 14% of the worry.

In the recent report of the release of Chinahr show that the decline in the industry rankings serious, the flow has been fresh job search network, digital Excellence Network and other sites beyond. In the monthly coverage of the number of ranks, has become the nineth.

The loss of market share, the loss of users serious, facing the difficult to reverse the trend of decline, the giant beast finally decided to sell Chinahr, which will reduce its annual operating expenses of about 130 million dollars. In response, Chinahr said, the behemoth has always taken many measures to improve profitability, seeking to sell means that it is actively seeking opportunities to promote Chinahr better development.