Newzoo Asia Hand Tour Data report: China or in 2015 beyond North America

Newzoo, a market research firm, recently released a tour of the Asian hand market big Three data report. The report shows that up to now the size of China's mobile gaming market has grown from 2.3 billion U.S. dollars last year to 4.25 billion U.S. dollars. Industry insiders say that China is expected to overtake North America in 2015 as the world's second largest hand market after Japan.

The number of mobile internet users in China has become the main reason for the explosive growth of the market scale in recent years. The 34th China Internet Development Statistics report shows that as of the first half of 2014, the domestic mobile phone network game users on the scale of 252 million, mobile gaming utilization rate of 47.8%. In addition, due to the popularity of domestic mobile internet as well as the completion of hand travel payment model, China's hand travel market has a good prospects for development.

Industry insiders believe that with the popularity of domestic smartphones and the rapid development of mobile internet, hand travel market by more and more enterprises outside the industry concern, in the past two years the domestic hand-travel mergers and acquisitions cases gradually increased, a large influx of capital for the development of the hand travel market to provide financial support.

Chen Shao, vice president of the Institute of Cultural Industry, Beijing University, said in China, the market scale of hand travel is growing, the competition in the field of hand tour will gradually strengthen, hand tour enterprises not only to speed up the replacement of products, but also need to improve the business system, in order to enable the company to obtain a broader market space.