Next door: Help-line chain dealers ultra-build mobile Solutions Solution Provider

By the influence from the electric business, plus the substantial store cost increased year by year, part of the traditional chain Ultra has begun to slow down the speed of opening new stores, and with the popularity of mobile internet, users also gradually develop the habit of buying through E-commerce, this to the entity business Super caused user diversion, the traditional ultra of the

Next door sink is a solution provider that helps offline chains to build mobile solutions for this situation. They are able to provide mobile-end electronic membership systems for offline supermarket chains, allowing consumers to connect to supermarkets outside of "supermarket shopping".

Chao, the president of the neighborhood, added to Tencent technology that, unlike other O2O schemes, the next-door exchange would not end up selling a system to ultra, but would continue to serve the entire operation.

Accurate recommendation: With the supermarket membership card System docking

Chao to Tencent technology, the next door to the business model is based on the supermarket membership card system docking. "Most supermarket membership card system will collect a lot of basic data, such as the user's gender, age, occupation or identity." But the information is not being used effectively, and supermarkets are not able to provide differentiated services for different populations. "Chao said.

Next-door sinks use these basic data, and then according to the consumer's offline consumer records to model the crowd for large data, targeted promotional information and other suppliers of advertising.

At the same time, the neighbor also solves the consumer on the mobile end of the query points, exchange gifts and consumer records and other traditional membership card can not bring advantage.

It is worth mentioning that the next door will be developed by the online operation plan, according to the supermarket under the line promotion and operation plan with the realization of the offline shopping drainage.

"We can solve the ultra problem by this method," he said. "Chao said that the end of the goods to promote the promotion of accurate information to users, can greatly reduce the tail goods on the promotional shelves occupy, reduce the inventory cost of rapid clearance.

Locking local large chain Ultra: developing lbs service

Chao to Tencent Science and technology, the current neighbor of the partners located in the country's major cities, the early stage is mainly a first-line cities and provincial capitals, the region's largest selection of local chain Ultra, the main customer groups for the Ultra has already been a member, and ultra outside the customer will be promoted by the way of

Next door to the current official line of the first Ultra is Wuhan China Hundred Group's Palm Hundred.

It is understood that the app currently has about 400,000 users, of which 80% are from the Hundred group members. Then will also launch the Anhui Red Mansion, Henan double sinks and other traditional supermarket chain mobile application client. In the future, the next-neighbor program will cover more than 20 provinces and cities across the country, and many ultra apps will also be set up for the same app.

Chao also revealed to Tencent technology, the next neighbour will also develop location-based location-based services, consumers go to a certain supermarket fixed range will be pushed to the preferential information. "We will be in a clear record of user behavior on the basis of providing customers with large data analysis, and according to consumer habits, the promotion of preferential information." "Chao said.