Night Lion: Let the website copy highlight the site's personality

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Website copy is the character of the website. Good copy not only can convey the information accurately, but also can let the user feel the good experience. Copy of the weight, but often overlooked, in the Reds forum registered, landed, posted, replies, do not know if you have noticed that there is a subtle reminder? Thank you xx "Welcome xx" ... How do you feel when you see these words?

Most Internet companies, we have heard of product design, interactive design, visual design, user experience. Rarely have you heard of a copy design job? The work of Web copywriting is more often done by designers working part-time and programmers, who think they need to add their own copy, designer's perceptual reminders and the programmer's blunt warning to machine language, which creates a website, hundreds of words.

The website copy actually probably includes: the website navigation, the column title, informs the reminder to include the real-time prompt, the warning, the status, but also appears the most help. Most website copywriting has many problems and needs improvement:

Website copy should be accurate, concise, easy to read

The purpose of the website copy is to convey a message to the user, which means white is good. Now a lot of Web site copy is too wordy, and some read for a long time can not understand. (Do I have a low IQ?)

This concise principle is: can not say not to say, can use the picture without copy, can use a sentence do not use a paragraph. But pay attention to accuracy and readability. Especially when using pictures.

Website Copy to have unity

Since most companies are not specifically responsible for writing web site copywriting, so the team members in various processes are working part-time writing, resulting in North copy. For example, a login: Someone said that the account is said to pass, the programmer will probably say ID. Such a statement would confuse the user.

I also saw a virtual host of the promotional page, wrote is 150 yuan, click in detail to find the price is 390 yuan! This may not be the scope of the website copywriting. But unification is necessary. We do not undertake to renounce the use of force. Ha ha.

The website copy wants to be sentimental

The Web site's copywriting is often prompted to help users complete a use. Most website copywriting is more like a robot helping you. Blunt and Icy! Example of a negative look at the help center of many websites!

1, to give users a sense of achievement:

When the user completes a goal by some column operation, we should also be happy for the user, at this time do not hesitate to give a: Congratulations on your success, now can the kind of hint will let users have a sense of accomplishment!

2. Encourage users to:

User accidentally a misoperation (please note that this error is usually the result of our design is too bad), you are puzzled at this time to give a you make a mistake! Will it be frustrating?

A good copy will usually tell you exactly what went wrong and encourage you to try again. Also some of the site is very considerate in the next hint, such as: Forget the password?

3, timely marketing:

Some sites are very timely tips: not the site users, spend a few seconds to register a bar? (Such people do business!) Since the question of login, may wish to extend this topic. Many sites are considering the password to forget the problem, rarely consider the user name forgotten. ebay has this design.

4, for the sake of the user:

We find that a lot of websites publish information often see a similar hint: The release information is not complete will be deleted! Isn't this a typical threat?

In fact, we know that information is one of the most headaches of the thing is false information, but we change the way to tell users, your information more complete, the more you can improve the credibility of your information! Would it be better? This is actually standing in the user's perspective for his sake.

The copy of the website should appear in the right place.

We sometimes go to the store to stroll, often meet a shop assistant followed you constantly introduce things to you, although I understand their hard and helpless, I still very disgusted with this, will leave there as soon as possible. And sometimes on the contrary, I fancy a commodity, looking for a salesperson to inquire, but can not find!

1, do help to low-key, do not interfere with users:

In fact, the website copy should also appear in the right place at the right time. The principle of grasping the yardstick is that these copywriting when users use the site will not cause interference, which requires us to consider the color of the copy, size and other forms. and put the position and so on.

2, timely appearance, timely disappearance

and users need help to quickly find, and can help users solve problems. and solve the problem and then disappear properly. Remember that there is a Web site does not have a login prompt can not be closed! Isn't this bullying?

Web copy also needs to interact

This interaction may be more about helping the copywriter, because the help is often the result of our own assumptions that those places need help. For example Microsoft's Help will ask you in the end, is this answer helpful to you? So that the user can interact with us.

Remember often a comfortable web site, more reflected in the nuances, a good look at the side of the copy, he highlighted not only the character of the site, more is the personality of the webmaster.

PS: This article is the night of the lion's integration article, not for the original, detailed sources could not be investigated. Silence one months, reappeared but failed to bring original, feel guilty, share this article, hope for webmaster bring a hint of sentiment, forget understanding!