Absrtact: Into the 2014, many TV manufacturers began to play the game as the main function. For example, the annual shipments of TCL 16 million units, its multimedia business now to do 2 products, is the game platform TV and video platform TV. Lenovo's propaganda focused on the
Into the 2014, many TV manufacturers began to play the game as the main function. For example, the annual shipments of TCL 16 million units, its multimedia business now to do 2 products, is the game platform TV and video platform TV. Lenovo's propaganda focus on the game function, Hisense is known as built-in thousands of games. Will these companies succeed? What is the status quo of domestic game TV? Zhang, chief operating officer of Technology, uses a set of data to reveal the status of TV games:
1, Market size. 2015 Chinese game size is about 100 billion, where the end of the tour, the page and hand tour accounted for a lot, video games in a negligible position.
2, domestic game status. People are used to playing games with PCs and mobile phones. TV games are becoming more and more powerful, in addition, television is seen as a game display terminal, connected to the Xbox and other products. But the income of video games is very small.
3, the number of video games accounted for. People's demand for television is basically focused on video, live or on demand, with the TV game of the crowd, about 18%.
4, the path of Chinese game developers. Developers are starting with Linux and Java chips, and the rise of the Android platform gives TV developers more opportunities.
5, developers cold to the cause of television development. There are so few vendors to develop games for TV platforms, because there is no money to make. At this stage, TV is mainly from PC games and mobile games, some companies to adapt and transplant.
6, business model. Video game is also a prop charge. This, TCL Multimedia CEO Shanyi in a sharp observation interview, also mentioned this point, Shanyi that, similar to the Xbox so direct selling games, it is difficult to earn money.
7, payment method. How to allow users to quickly and easily play props to pay, has been a developer thinking about one of the issues. One obvious contrast is that paying for mobile phones and PC games is no longer a problem. Developers are more keen to do this: the TV is bound to the phone, paid on the phone to complete.
8, the direction of the video game. A cross screen game is one of the more preferred directions for developers. Simply put, the user can play the game on the phone, and then go home and play on the TV.
9, video game puzzle: Hardware is ahead, enough, but lack of good content. And now most of the games are simple transplants, not specifically for television, the lack of killer TV apps, the sudden fire of mobile phone games because of a product similar to Angry Birds, video games have not yet, the operation experience, is currently using the remote control or game handles or body sense peripherals, game developers do not have a unified answer.
Despite these deficiencies, the game has become a consensus in the television industry. Allwin consultation released the "first half of 2014 China color TV Market Summary Report" pointed out that the trend of television is to do a big screen interactive platform! In the intelligent large-screen interactive platform, derived from the video on demand, games, social and other diverse needs.