No premium booth, as long as the right way to improve ROI

This article is to share the shop is operating young men's four crown sellers, the main cotton-padded trousers, this part of the crowd is not very high, the pursuit of personality, shopping when the impact of the price factors, store prices for the middle and low-end. At present, the store in the flow and sales have encountered bottlenecks, want to break through to widen the channel drainage, hoping to get a bit through the drilling show to obtain a little flow, but because it does not meet the quality of booth conditions, the first Coke, wanted want and other popular booth can not be put. So how do you achieve high ROI? You can do this in four steps.

Step One: Booth selection

First of all, select the above four booths, these booths are relatively large flow of hot booth, can obtain more exposure; 300*250 is the largest coverage of the media outside the station. Baby targeted groups are young people, and Youku video users and baby for the group overlap is relatively high, then we try to cool booth.

Step Two: Material

Some people say: The picture is the soul of the diamond show, good material can save one-third of the promotion costs, but no stick art, we can pass the test, choose relatively good, can attract consumers eyeball material. Here are two pieces of material:

The left figure clicks 0.06%, and the right figure clicks 0.1%.

Analysis: The layout of the two materials are about the format, the difference is the right part of the map, figure four using a local large map, more clearly show to the consumer baby. Can be seen in the production of materials, to make the baby clear, at a glance, because these booths and the popular booth face the group is different, the popular booth for the group shopping desire higher than these booths, such as watching video, see ads, we stay only a few seconds to sweep, clear, Simple pictures can let us better understand the baby.

Step Three: Test

Subdivision plan, same budget. Visitor directional seed shop directional oneself, because the flow of tens, can reach enough exposure, the introduction of the flow is also relatively more accurate, independent add shop from the style, sales, customer unit latitude selection.

As shown in the diagram, the visitor effect is much better than the point of interest, then the visitor orientation is selected. At the same time, the booth was tested, according to the same budget, no geographical, full time test results are as follows:

After testing, the whole network and Youku video effect is superior to other booth, so we concentrate fire on these two booths, and the main cast visitor orientation. After a period of delivery, drilling show effect is very good, the average production ratio reached more than 2, the collection cost of 4.5 yuan, regardless of which dimension than the through train data better.

Summary：

1. There are still many booths available for the shops without quality booths. For example: receiving a successful page banner, member home one screen banner carousel, full network, Youku video playback page of the first screen painting, and so on, these booths daily delivery effect than OK;

2. The shop style belongs to the trend, personalized fan, the visitor orientation is far superior to the interest point orientation, this kind of shop is more suitable for visitor orientation;

3. Although the net click Rate is lower than other booth, CPM is also very low, so click the unit price no other booth high, at the same time show is far higher than other booths, and the collection cost is relatively low;

4. There is no quality booth business, to the side to find the quality of the booth did not pass the specific reasons, and then the right remedy. The requirements for the quality booth are as follows:

Wen/Zi Xiao Ling