Not in silence, but in silence.

If an internet company has no traffic, it does not break out in silence or die in silence. If an internet company Wang Ding is not prosperous, "multifaceted" behind, the Internet business model is the battle of the flow of liquidity.

From the "adult ritual" to sublimation means, in the recent 2012-Year Baidu Alliance summit, they have something to say.

Cash Cow: Search data

South are: The main source of Baidu traffic sites, alliances and mobile search, although the Web page search flow is Baidu's strengths, but now outside the alliance is very much, coupled with the general low wireless liquidity, Baidu Alliance and mobile search traffic will face what challenges?

To the Dragon: there is indeed a lot of alliances outside, and a completely open market. But I think that at present the Baidu Alliance is the most competitive, the most important point is that the overall transformation of Baidu Alliance platform is the most powerful. Why do you say that? Because any company has a long-term development, the most important thing is the business model. In fact, Baidu has now seen the most successful mode of transformation is based on the search Phoenix nest of the transformation.

At the same time for the browse traffic we also launched a lot of products, such as the crowd menu products, as well as paste such products. This kind of product has a very large user group in use, China 5 billion times a day inside 85 5% are using Baidu, now any one to do the network company is actually difficult to have such a basic data, and we this data is very distinctive, this is the search data, users every time we know what he wants. This will make the ability to become very strong.

Mobile search traffic is currently in a poor liquidity, we think that the ability to become a wireless above the one-tenth on the PC, which is a huge challenge for many internet companies, especially when doing wireless products is a very big challenge.

South are: As you said, mobile search flow capacity is weak, that Baidu plan to stick to the social flow in the post, which is the specific way? We see Baidu Post bar Although the flow is very large, but in contrast, show the social way is relatively traditional single.

To the Dragon: Baidu Bar is a simple topic-centric social product, it and some people-centered micro-blog products, but also in a short period of time has an explosive effect, at present, we stick to the current mode is basically content marketing, and then there will be a specific way, this we are in the process of internal discussion.

Paste this way to carry out the transformation, the most important thing is to consider the needs of brand customers. The launch of the product is a social product model through interactive marketing to promote their own brand purpose. Content marketing, we first try to promote the major customers, we are also discussing whether this product meets the needs of small and medium-sized enterprises, product on-line operation for some time before the rapid iteration.

Respect VIP, Long tail

South: We see the Baidu Alliance into the curve inside, 2009-2010 has a great change in the trend, you can review the process of the impact?

Ma Guolin: I think the biggest impact is due to the ability to become present and the upgrade of our products. In fact, in the previous year's time the most important thing is to launch a crowd oriented products. In other words, our entire technology, from the original several change technology more than a crowd oriented technology. Through this technology to enhance the ability to become a significant increase in the capacity, after this promotion, the partners will certainly grow a lot.

South: You said this year's Baidu Alliance is estimated to be more than 2 billion yuan, this doubling of the situation, what is the biggest contribution? Is it a technical upgrade or a total flow rate increase, or is there any other aspect including a moving end?

Ma Guolin: I feel both sides have, in fact, partners through the last year, the whole of the ability to improve our confidence, there will be more alliance partners to better position, we will have a great increase in traffic. The second aspect of our view is that there is a lot of room for improvement, we will also develop several new products this year, the ability to realize the increase will be the same amount of traffic to make more money, will also result in a divided growth.

South: Is the increase in the number of points to be focused on a single station to improve, or the number of cooperation with the site increase? In the transformation channel, for the "star Channel" of the V IP, there are long tail, you hold a what strategy?

Ma Guolin: We still pursue quality, we want to have more quality flow in. At the same time Respect v IP, all long tail.

South are: Can you give an example, explain how Baidu's crowd menu technology is achieved?

Ma Guolin: For example such a person, now online TV series, when the brand customers see the film, according to the traditional way of purchase, you do not know who is looking at this person, perhaps the elderly, men, women. But we see through the data, this person before the search of milk powder, or this person often on the B SS audio, so you can shrink, living in this crowd menu, a mother and child type of advertising, than simply out of an ad to be more accurate.

New media, not just content for the king

South: The Big Bang, the Big Bang, the social network and the mobile internet era for the media to bring operational pressure, Phoenix as a new media form, in mining the user's historical data and information, find out what specific transformation path?

Lyapunov: We know the macroeconomic pressure this year, the traditional media is facing challenges, V C funds to the Internet media investment is not as hot as last year. From the data, the total absolute value of the five major media, television media is still the highest, but only a 1% increase in the newspaper is shrinking, down 6.1%, the growth of the internet is obviously slowing down. In addition, video and radio are a new growth highlight.

Other portals have been transformed, and Phoenix is also thinking about what their core competitiveness is. We have in the past few years, fine differentiation of audiences, media positioning, differentiated competition, cross-platform cooperation, this is our strategic operation of a few sections. In the video field, we choose the sustainable differentiation competition, is to do news video. News video content cost and bandwidth cost are not the same, TV news program advertising value is very large, with the CCTV bidding for example, 85% have entered the news type.

For the flow of liquidity, I want to Phoenix marketing transformation and everyone to share: Phoenix users are not so like to click Registration, but there is a strong purchasing power or enterprise decision-making power, so many of our marketing philosophy is with the content of quality, hope through value-driven, humanistic emotion, emotional resonance to drive. At this end of the wireless, we emphasize the quality, authority, scarce content, and in line with the mobile terminal with the characteristics of any time to provide consumers. Phoenix in the past through the early C SM, to the mobile newspaper, to the digital reading, to the Mobile a PP, to the present 3G IPH o N e.c o m,a PP overall download volume over 14 million, we plan to use the Cooperative Alliance to bring some possible models to the traffic in wireless internet field.

Video industry needs "advanced flow"

South are: Video is a special dependence on the flow and scale of the industry, for Archie Art, enter the industry relatively late, now each video site are doing their best to attract advertisers, Archie art how to achieve a strong ability to realize? What is the current level of advertising revenue?

Gong: Archie Art is a new media, or a technology-driven media. Over the past two years, Archie has established 180 nodes in more than 100 cities nationwide. The flow reserve is probably 1800G, what is this concept? About 10% of the traffic in China is Archie. A company to reserve, there are 9:30 to 10:30 at night a communication time. This is a huge technical reserve, a total of more than 180 cities nationwide thousands of servers, to the peak of the evening when a TV series may have 6 million people at the same time watch. On the other hand, technology drivers let us have a lot of terminals. Whether it is mobile phone, tablet computer, or Internet TV, smart TV, so that more terminals to see the flow of Archie art.

Video industry has content, bandwidth, artificial "three mountain", if we this scale, flow also use cash to buy words must be crushed to death. So what does our industry need? Advanced flow. It is obvious that Archie has a group of very good strategic partners. For example, Baidu's large flow of support, and Tencent video, Sohu video copyright "Alliance", Haier, Hisense and many other products implanted in the services of Qi Yi. From the market sales, from the industry-wide opening rate, activation rate, Archie art is far ahead.

Market in this respect, the same is the case for sales. For example, our advertisers, last year, we have more than 100 advertisers million revenue, you see all of China's big advertisers ranking. The various small advertisers who come to send money, because they do not meet our brand requirements, we give up, for the longer term we can make a certain sacrifice now, we have to focus on the future.