Novice Book: The hospital website column keyword How to choose

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

At present, the medical industry is one of the most intense SEO bidding industry. Hospital websites in the medical profession have attached great importance to the rankings, visits and conversion rates of the websites. Today, the tip of the iceberg to share with you on the column page keyword choice. The hospital website relies on the key words of the homepage to be the area + disease type + hospital combination, such as Fuzhou Gynecology Hospital, Fuzhou Painless abortion hospital and so on, everybody is doing so, so the home page competition is big. But these words have to be done for most websites because it's close to the site's brand. Home can monopolize all the local * * * Hospital, then your site will be very cool, but often difficult to do, so in the same region of the SEO competition will appear in the same situation. Here the first page of the key words I described too narrow, I hope it will not cause misunderstanding.

The column is also relative to the homepage, the individual thinks the column information specificity and the correlation will be higher than the homepage. Therefore, the column page of the key words will be more specific, but clearly clear, choose what kind of keywords to bring the actual value of the site? Of course, different operating methods will lead to different standards, if you are a personal station, you only focus on traffic, then filter the search volume big competition small words to do it, Which word is the search quantity Big competition Small here is not detailed to say. If it is a hospital operation, then need to consult the number of websites, conversion rate, to the diagnosis of the point of view, a lot of word search volume, such as women's health, ovarian cyst symptoms and so on, such as the conversion of the site is not as much as Fuzhou painless abortion, Fuzhou gynecological examination to which hospital good, etc. more has the conversion value. Because SEO in the layout of the column page of the key words, to consult the rate as the basic reference, the number of consultation directly reflects the amount of the network with your hospital reservation. If some hospitals in the consultation this aspect does not have the consummation, does not have the data to do? The tip of the iceberg here are some basic points to share:

First, the choice of key words, such as painless abortion, pelvic inflammation, leucorrhea and so on the core words.

Second, based on the intention of the doctor, such as how to treat, which hospital, counseling and so on.

Third, with regional, such as Fuzhou treatment * * * *, but not far-fetched.

The title of the column is recommended to use three long tail keyword words, title of the role is very large, not the general big, do not pay attention to the words will only let you miss the opportunity, in the selection of good keywords, and then see if there is a need for participle and how to participle. Tip of the iceberg that the best, can achieve maximum matching, relatively in the forward matching also have advantages. However, the title of the column does not recommend writing too long, which will allow users to search the site does not see your name, because as a hospital operation of the brand to establish a great importance.

After the website keyword chooses good, can let the column have the rank? Of course, the column ranking depends on the weight of the site as a whole, because the column as an internal page in the competition is a congenital weakness. So how to effectively improve the weight of the column? To remove the quality of the site article, the structure of the site does not say that the column weight of the tip of the iceberg is considered to be around the word that anchor text. Many people do the site only in the focus on the home page, so the limited chain of all links to the home page, the practice itself is right, but for the column it did not get direct benefit, because the lack of that anchor. In addition, site links to the vast majority of sites will only link to the site's column name, is a single disease name, less to link to the long tail, so the contribution to the column is not the most power.

This article is a bit messy, I hope to help, this article has http://www.fzfcyy.com/Fuzhou Modern maternity Hospital original, reproduced please take the chain, thank you.