Novice webmaster must see Search engine Optimization Basic strategy detailed

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Search engine promotion is divided into the right bid advertising rankings and the left natural ranking, generally do not add a special note refers to the left ranking, also called Search engine rankings. How to make the site in search engine rankings even more forward? According to their own research on search engine optimization, there are some principles that must be considered.

I. Website content and theme

Although there are many so-called skills to enhance the Web page in search engine rankings, but the actual content of the site is the search engine optimization strategy essential factors, that is, the site has a clear theme, A rich content about a topic. Focus on a field of change, to have more topics related to the page, often updated, this inch is the same station optimization of the beginning.

Search engine spiders basically can judge the quality of the website according to the text content of the Web page. So it is important to have enough content in all the pages to index the search engine, otherwise there is no point in the Web site even if the row up, it is meaningless. is to the vast number of network users cheat. With the continuous accumulation of users, the flow of more and more large, Google rankings will naturally move forward.

Ii. keyword Selection

Search for keywords. Keyword analysis and selection is one of the most important SEO work. Take (Ming big Part-time network http://www.315md.cn), the site ranking is closely related to the setting of keywords, so be sure to correctly select the appropriate keyword. When choosing a keyword, be aware of the following points:

1. Select those that are often used by people in search.

2, to the site to determine the main keyword not too much.

3, can use the Keyword analysis tool software.

4, avoid the broad meaning of general words as the main keyword. Choose specific words as much as possible according to the type of business or product.

Three, the key word density grasp

The number of keywords and the ratio of the number of pages to the page is called the keyword density. A page usually has a lot of words, the search engine will count the number of the page, and then use its own algorithm to count the importance of each word on the page, of course, those repeated occurrences of words or phrases are considered more important. So the keyword density is best not to exceed 3% of the text number or less, you can search the search engine to optimize the keyword, and then statistics on the top of several sites in the density of the keyword, you can also use a lot of specialized statistics keyword density tool software. Remember not to blindly stack, as far as possible natural. Conform to basic grammatical rules. Do not use a keyword in the same line for more than 2 times, not to use 怍 technology such as "keyword piling cheating", it uses the search engine on the Web page body and title and HTML meta tags appear in the high attention to the keyword unreasonable (excessive) repetition. This technique can easily be penalized by search engine awareness wells.

Iv. Location of keywords

Keywords should be placed in a valuable place to attract search engine attention. Search engines focus on the content of one part of a Web page, and the words in this area are much more important than the words in other parts. But it is said that Google is gradually reducing the role of these parts of the label to avoid being manipulated, but it can not be said to have no effect. These areas include the following:

1. Title and META tags. The title tag is the most important tag in a Web page, and it's best to put it in front, which is the first part of the page to see. The title design should not exceed 20 characters. Meta tag contains some hidden information of the Web page, in which description attribute content can be a small sentence, to correctly reflect the theme of the site, as far as possible in the description to add the main keywords, in the keyword attribute multiple keywords separated by commas, generally only focus on 1-5 key words.

2. Title. Keywords in the title tab can be a great advantage for improving your site rankings.

3. Hyperlink text. A page you connect to must be relevant to the content of the site, so it's important to have keywords in the hyperlink text, and use keywords as link text when you create a link to another site, which helps to improve the importance of your site.

4, the first page, the end and paragraph. The text at the top of the page, the text at the bottom, and the content at the beginning of each paragraph are key words or navigation bars, so try to include keywords in these places.

V. Web Design

HTML code to be streamlined, web content to enrich, away from the search engine is not friendly things, such as FLASH, JAVASCRIPT, pictures and so on, to focus on the viewer is to see information rather than to see the animation. To be in the page color collocation more effort, I think this is also the domestic site and foreign sites of larger gaps. Web pages take up as little space as possible, a more ideal page not more than 15K size. You can use bold, or you can highlight keywords in a relatively large font.

Vi. Linking Strategies

Increasing the number of links is considered an important factor in search engine optimization. You can increase the number of links by following these practices.

1, in the site outside the link, the link to have quality is not only a number of people. Make a high quality valuable website, other pages will naturally actively link, this is the most important. Also consider advertising on important sites or submitting your site to multiple search engines and billing catalogs.

2, in the site internal links, if the structure of the site rationalization. Maintain the stability and durability of Web page content links, if you have links to update your Web pages, it is best to keep the old pages and do a good job of link steering to maintain the continuity of the content.

The above introduced some basic search engine SEO optimization, to the website optimization design has the universal guidance significance. Web design is good for search engines, but never use some of the optimizations rejected by search engines, such as hidden text/hidden links, misleading or repetitive keywords, deceptive redirects, joining a link factory, and so on. Try to follow Google's official site design guidelines, do a website or content search engine rankings, the key mentality is to "long-term training."